Bisleri International sets up its first overseas operations in UAE by partnering with the Gulf company – Nasser Abdulla Lootah Group. The manufacturing and bottling will be under the flagship of Emirates Drinking Water, which is part of the Nasser Abdulla Lootah Group of Companies in the region.
With this association, the brand aims to strengthen its International’s presence across Dubai, Sharjah and Abu Dhabi. The operations will begin in April 2023. Bisleri – mineral water and Vedica – the Himalayan Spring Water will be available in 500ml and 1.5ltrs at mass-premium general and modern trade stores along with HoReCa and e-commerce platforms.
Angelo George, CEO, Bisleri International Pvt. Ltd, elaborated on plans of penetrating the Global Middle East market with the oldest and reliable brand of UAE, “The UAE market indicates healthy growth projections with a noticeable appetite for Indian brands and products. Bisleri, a legacy Indian brand, holds a strong connect with the Indian diaspora living in the region. Our partnership with the Nasser Abdulla Lootah Group will strengthen our reach in the market. UAE is a beginning to our expansion plans, and we are committed to increasing our presence overseas.”
Sunir Sulaiman, Chief Operating Officer and Felix Francis, General Manager of Emirates Drinking Water, commented about the collaboration with Bisleri International: “We are happy to associate with Bisleri, the oldest water brand in India. We are confident that Bisleri’s India legacy along with our expertise complement each another. The bottling will be done under the flagship of Emirates Drinking Water. Along with Bisleri we are poised to achieve our goals in the competitive market of UAE.”
