Thursday, March 12, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Tvnews Exclusive

Blink your eyes, shoot the target – Is gesture controlled gaming the future?

Google’s Project Gameface that allows players to use head movements and facial gestures has made gaming more inclusive. It could also revolutionise gaming in certain genres, say stakeholders.

by Riya Sethi
July 7, 2023
in Tvnews Exclusive, Exclusive, Featured
Reading Time: 4 mins read
A A
Blink your eyes, shoot the target – Is gesture controlled gaming the future?
Share Share ShareShare

Facial recognition has found another application. With Google’s Project GameFace, one can engage in gaming without the use of one’s hands. It detects facial gestures and head movements and translates them into cursor movements on a computer.

Google Gameface was inspired by the story of quadriplegic video game streamer Lance Carr (pictured). Gesture-Controlled Gaming (GCG) makes gaming more inclusive. But could it be the future mode of gaming?

What could be the impact of Project Gameface on gaming? Is gesture-controlled gaming (GCG) the future? Are there gesture-controlled alternatives to Gameface?

Lokesh Suji

Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF), notes, “With the influx of new technologies taking the e-sports industry by storm, the impact of Project Gameface on the sector could be quite significant. By providing players with a hands-free and intuitive control system, it introduces a new way of interacting and engaging with games for anyone and everyone. Gesture-controlled gaming has the potential to revolutionise the gaming experience as it offers enhanced immersion experience and accessibility for players and Supergaming integrating it into their upcoming game Indus is a testament to it. While it may not replace traditional video gaming methods entirely, GCG can surely provide an additional layer of interactivity and innovation to gaming.” 

“Currently, Project Gameface seems to be a unique offering in the market and while there might be other gesture-controlled alternatives available, Gameface’s open-source nature and integration with Google’s technology make it a promising choice,” he adds.

Rohit Agarwal
Rohit Agarwal

Rohit Agarwal, Founder & Director, Alpha Zegus, says, “Gaming is a form of sport/entertainment where a user performs multiple different tasks and decision-making at a time – be it using keyboard/mouse/controllers to move your character or perform actions, or getting audio-visual response for movement. While GCG is a great concept, I strongly feel it’s going to be quite difficult to implement GC mechanism in most of the popular gaming titles – examples being the likes of PUBG, DotA, Valorant, etc. In these games, there are two critical issues. Firstly, a gamer performing multiple tasks is going to find it difficult to manage his/her expressions. And secondly, a game having too many emotions attached to its gameplay (rage, joy etc.) is going to make it very difficult to use expressions to perform actions. There are prototypes in the market for GC experience, but none for GCG in particular.”

Vyas Devam K., Vice President – Esports, Gods Reign.
Vyas Devam K

Project Gameface has the potential to revolutionise the gaming industry by offering a new way to play games, especially for those who might not be able to use traditional controllers, notes Vyas Devam K., Vice President – Esports, Gods Reign.

He explains, “Gesture-controlled gaming (GCG) is definitely the future as it opens up new possibilities for game developers to create more immersive gaming experiences. There are other gesture-controlled alternatives to Project Gameface, such as Microsoft’s Kinect and Leap Motion. However, Project Gameface is unique in that it uses facial gestures to control the mouse cursor, which is a new and innovative approach to gesture-controlled gaming.”

Abhimanyu Singh, Head of Game Production, Gamezop
Abhimanyu Singh

While gesture-based controls have been around for some time, Gameface is probably the first one developed with gaming in mind, observes Abhimanyu Singh, Head of Game Production, Gamezop. 

“Most of us take our capability of interacting with our surroundings for granted, but a large section of people with disabilities are deprived of these simple pleasures of life. Gameface has the potential to unlock interactive entertainment to such people, and hyper-casual games, like the ones we create at Gamezop, are one of Gameface’s best use cases. These games have extremely simplified controls and can be picked up with relative ease, making them accessible to virtually anyone. A variety of health benefits of gaming like social interaction, improved cognitive and coordination skills as well as stress reduction, were difficult to access for disabled people earlier. Gameface provides the possibility of changing that now,” explains Singh.

Will Gamers Miss Touch & Feel?

As with any new development, GCG and Gameface offer immense possibilities and bring with more questions than answers around those possibilities.

While Project GameFace is set to make gaming more inclusive, does it lack the touch and feel? Does it lend itself better to certain genres of games? How will it take off globally and in India? 

Suji believes that GCG is an emerging technology and it is still in the process of gaining widespread adoption. 

He says, “Initially, GCG may be more suitable for video gaming in specific genres that require less emphasis on fast and precise inputs but as GCG technology advances, there is potential for it to be utilised effectively in competitive gaming, including first-person shooter games.GCG may not provide the same experience as traditional input methods but it offers a different kind of interaction that can be equally engaging and immersive. It must place its emphasis on delivering a seamless and reliable experience across all games accurately. Game developers should also optimise their games for GCG. GCG will need time to gain traction but it has the potential to find a dedicated audience both globally and in India.”

Agarwal reiterates that GCG might work for casual or open world games, where there is no need to perform multiple tasks or make multiple decisions at a time, but is less likely to work in titles that warrant swift movements and awareness. 

“While GC is a great concept for day to day activities, or to consume other forms of content/entertainment, gaming might be difficult on existing titles. There might be a need to develop new gaming titles to use this tech, similar to games that were developed specifically for VR,” he adds.

Devam too believes GCG can lend itself better to certain kinds/genres of games, such as puzzle games or strategy games. However, it ultimately depends on the implementation of the technology and the game design itself, he reminds us. 

“Game developers will need to consider the limitations of gesture-controlled gaming and design games that work well with the technology. While it’s true that GCG doesn’t give the same tactile experience as traditional gaming controllers, it offers a new and innovative way to play games that can be more accessible for some players. I believe that GCG will take off globally and in India as people become more interested in exploring new ways to play games. As with any new technology, it will take some time for it to become more widely adopted, but I think that the potential benefits of GCG will make it an attractive option for many gamers,” he surmises.

Feedback: [email protected].

Tags: Abhimanyu SinghGamefaceGamezopgaminggesture controlled gamingGods ReignGoogleLance CarrLokesh SujiProject GamefaceRiya SethiRohit AgarwalVyas Devam

RECENT POSTS

Accountability and transparency have always been core to PNG Jewellers’ work ethic: Hemant Chavaan
Exclusive

Accountability and transparency have always been core to PNG Jewellers’ work ethic: Hemant Chavaan

March 12, 2026
0

PNG Jewellers, a jewellery house with a legacy dating back to 1832, announced earlier this year Bollywood icon Ranbir Kapoor...

Read moreDetails
One of the biggest mistakes is assuming that all women want the same thing: Dishi Somani, Dishis Designer Jewelry
Exclusive

One of the biggest mistakes is assuming that all women want the same thing: Dishi Somani, Dishis Designer Jewelry

March 12, 2026
0

On the occasion of International Women's Day Medianews4u.com caught up with Dishi Somani Founder Dishis Designer Jewelry Dishis Designer Jewelry...

Read moreDetails
Women don’t want a pedestal. They want relevance: Maghan Varkey, ABND
Exclusive

Women don’t want a pedestal. They want relevance: Maghan Varkey, ABND

March 12, 2026
0

ABND is a Mumbai-based brand consulting firm that's helping companies unlock growth through meaningful brand strategy, identity systems, and experience...

Read moreDetails
Marketing a premium hospitality brand in India requires balancing perception, experience, and credibility: Francesca Smith, Milagro
Exclusive

Marketing a premium hospitality brand in India requires balancing perception, experience, and credibility: Francesca Smith, Milagro

March 11, 2026
0

Francesca Smith is the Founder of Milagro. She is is a foreign national running a premium restaurant brand in India....

Read moreDetails
As more women enter strategic roles, conversations are becoming more consumer-sensitive and future-facing: Joita Sen, Senco Gold & Diamonds
Exclusive

As more women enter strategic roles, conversations are becoming more consumer-sensitive and future-facing: Joita Sen, Senco Gold & Diamonds

March 11, 2026
0

This Women’s Day, Senco Gold & Diamonds presented Shape of You, a campaign that celebrates women who define their own...

Read moreDetails
Women want comfort, fit and confidence, not just aspirational imagery in intimatewear marketing: Pooja Merani, Wacoal India
Exclusive

Women want comfort, fit and confidence, not just aspirational imagery in intimatewear marketing: Pooja Merani, Wacoal India

March 11, 2026
0

On the occasion of International Women’s Day, Medianews4.com shines a spotlight on Pooja Merani, COO Wacoal India, and her role...

Read moreDetails

LATEST NEWS

Lakmē launches ‘I Earned It’ campaign for 9to5 Hya Beach Edit featuring Aneet Padda

Lakmē launches ‘I Earned It’ campaign for 9to5 Hya Beach Edit featuring Aneet Padda

March 12, 2026
GAP collaborates with Young Miko for Spring 2026 Campaign featuring music video for “WASSUP”

GAP collaborates with Young Miko for Spring 2026 Campaign featuring music video for “WASSUP”

March 12, 2026

ANALYSIS

Social Media Tops Fraud Channels With 50% Cases but Remains Least Trusted by Users:  Report
Analysis

Social Media Tops Fraud Channels With 50% Cases but Remains Least Trusted by Users: Report

March 10, 2026
0

Brussels: A new study commissioned by Proximus Global has highlighted the growing threat that digital fraud and AI-generated scams pose...

PEOPLE

Vinay Tonse joins Yes Bank as Managing Director & CEO
People

Vinay Tonse joins Yes Bank as Managing Director & CEO

March 12, 2026
0

Mumbai: Yes Bank has announced that Vinay Muralidhar Tonse has joined as its Managing Director & Chief Executive Officer-Designate, following...

MARKETING

GAP collaborates with Young Miko for Spring 2026 Campaign featuring music video for “WASSUP”
Marketing

GAP collaborates with Young Miko for Spring 2026 Campaign featuring music video for “WASSUP”

March 12, 2026
0

Mumbai: GAP has partnered with GRAMMY®-nominated global artist Young Miko to launch its Spring 2026 campaign titled “Sweats like this.”...

Subscribe to Newsletters

ADVERTISING

L’Atelier 1664 partners with Abraham & Thakore for cultural and design collaboration
Advertising

L’Atelier 1664 partners with Abraham & Thakore for cultural and design collaboration

March 12, 2026
0

Mumbai: L’Atelier 1664 has announced a creative association with leading Indian design house Abraham & Thakore, bringing together modern French...

PRINT

Three Tata Brands among Top 20 of ‘India’s Most Consumer-Focused Brands’ list, Samsung leads list for Consumer Electronics: TRA Research
Print

Hindustan Times overtakes Times of India in Media Trust Rankings in TRA’s Brand Trust Report 2026

March 11, 2026
0

Mumbai: TRA Research has released the latest edition of the Brand Trust Report 2026, highlighting a notable shift in India’s...

AUTHOR'S CORNER

The underrated Brand Assets that last longer than CMO’s
Authors Corner

The underrated Brand Assets that last longer than CMO’s

March 12, 2026
0

Everyone wants the billboard. No one wants the barcode. In most marketing meetings, there’s a moment when the lights dim,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

boAt and GIVA celebrate women’s resilience with Chrome Ivory campaign

boAt and GIVA celebrate women’s resilience with Chrome Ivory campaign

March 12, 2026
Lakmē launches ‘I Earned It’ campaign for 9to5 Hya Beach Edit featuring Aneet Padda

Lakmē launches ‘I Earned It’ campaign for 9to5 Hya Beach Edit featuring Aneet Padda

March 12, 2026
GAP collaborates with Young Miko for Spring 2026 Campaign featuring music video for “WASSUP”

GAP collaborates with Young Miko for Spring 2026 Campaign featuring music video for “WASSUP”

March 12, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.