Mumbai: Bloomberg Media has announced the launch of a new premium digital video experience, creating a unified destination for its extensive live and on-demand video, audio, original programming, and short-form content. The redesigned experience brings together over two million hours of Bloomberg TV, Bloomberg Originals, and digital video content in one place, accessible via Bloomberg’s website and through a new ‘Stream’ tab on the Bloomberg mobile app. The offering will also roll out across streaming platforms in Q3 2026.
Designed to enable faster discovery and deeper engagement, the new experience introduces a modern, cinematic interface that integrates Bloomberg’s global live TV, podcasts, and original video into a single ecosystem. It features newsroom-led curation that allows editors to dynamically shift focus from breaking news to explainers or documentaries, reflecting real-time market developments.
The platform is powered by next-generation infrastructure and a proprietary Bloomberg media player, delivering significantly improved streaming quality and instant load times. Key features include seamless monetisation through dynamic ad insertion (DAI), variable playback speeds, a “visualised radio” experience, picture-in-picture viewing, mobile-first vertical video, and preview-on-hover discovery on the web.
For the first time, select Bloomberg video content will be available exclusively to paying subscribers, enabled by the new digital product infrastructure to deliver additional value to high-intent audiences.
“We’re positioning video as a premium platform and expanding how we tell the most important stories from our global newsroom,” said Kristin Powers, Bloomberg’s Deputy Head of Media Editorial, who oversees video. “Across TV, digital, social, vodcast, and documentaries, we’re creating a premier destination for our best video.”
“We’re continuing to invest in video, so it’s easy to discover and seamless to navigate across one integrated Bloomberg experience,” said Roman Mackiewicz, Bloomberg Media’s Chief Information Officer, who leads production and distribution. “With one of the world’s largest business video libraries and hundreds of new hours added each month, we’re focused on connecting people to the content they need to make big decisions – and generating more innovative opportunities for advertisers along the way.”
Bloomberg’s video viewership continues to scale globally. In 2025, total hours watched grew 25% year-on-year, with an average monthly video audience exceeding 55 million. Across linear television and 48 international streaming partners, Bloomberg reaches more than 430 million households worldwide.
Complementing the new experience is Bloomberg’s proprietary video advertising suite, which connects brands to its premium audience through advanced contextual targeting for live TV enhanced by Large Language Model (LLM) technology, audience-based targeting, and Trigr, Bloomberg’s platform that aligns real-time brand messaging with relevant market conditions.
The upgraded video destination will debut a slate of new and returning programming this month, including Bloomberg Deals, a new weekly show examining major mergers, acquisitions, and capital flows; new episodes of The Circuit with Emily Chang, Peer to Peer with David Rubenstein, Leaders with Francine Lacqua, and Bloomberg Investigates; as well as a new weekend live programme offering context on the week’s biggest stories.
This programming will sit alongside Bloomberg’s growing portfolio of original formats such as Weekly Docs, Bloomberg Primer, and short-form explainers including Microdocs, aimed at adding clarity during fast-moving news cycles.
Bloomberg’s video journalism continues to earn industry recognition. Most recently, Bloomberg News and DCTV received a 2026 Alfred I. duPont-Columbia Award for Can’t Look Away: The Case Against Social Media. In 2025, Bloomberg Investigates and The Future with Hannah Fry won News and Documentary Emmys, with The Circuit and Bloomberg News Spotlight also receiving nominations.
With the launch of this new global video experience, Bloomberg strengthens its position as a premium destination for business, financial, and global news storytelling across screens and formats.
