boAt, an audio and wearable brand, has announced the appointment of Indian Cricketer Jemimah Rodrigues as its brand ambassador.
Jemimah joins boAt’s list of brand ambassadors, which includes Kiara Advani, Rashmika Mandanna, as well as cricket stars like Hardik Pandya, KL Rahul, and Shreyas Iyer.
To showcase Jemimah’s versatility and talent, boAt has released a video featuring Sima Taparia from the show “Indian Matchmaking.” Bani J and Shreyas Iyer, who have a close association with the brand, present their criteria to Sima Aunty. However, Sima Aunty believes that finding someone with such a wide range of qualities is impossible. In her unique manner, she encourages them to be open to compromise and embarks on a search for the right match.
Watch the film here:
Commenting on her appointment, Jemimah Rodrigues, said, “As a boAt user myself, it is a matter of immense pride and honour. I am looking forward to being associated with boAt, a progressive brand that truly embraces the spirit of sports and supports it in more ways than one.”
Aman Gupta, Co-founder & Chief Marketing Officer at boAt, said, “We are proud to welcome Jemimah to our boat tribe. At boAt, we strongly support women in sports, and we believe in her tremendous potential to inspire an entire generation of hustlers. We look forward to working closely with her and creating greater impact on the ground level.”
