Celebrating the continuance of the ‘Make in India’ initiative, boAt, and audio and wearable brand has launched the Rock’In India campaign. The integrated campaign narrates how we are ushering in a new era of ‘Make in India’ products, the power of Indian-ness, and why it distinguishes us from the rest of the world.
The brand has also designed and published a unique & interactive print ad with a special QR code. To interact with it, readers can scan the QR code placed at the centre of the ad. Once activated, the creative ad draws attention to the power of Indian-ness and marks boAt’s 1 Crore ‘Made in India’ product milestone.
Aman Gupta, Co-founder, and Chief Marketing Officer at boAt said, “boAt has proved naysayers wrong by successfully undertaking the design, engineering, and manufacturing of wearables in India. Today, 90% of our wearables are manufactured in India. We are grateful to the Govt. for putting in the right policies and support system that is helping in upgrading and providing the catalyst needed for wearables growth in the country. With this campaign, we want to reinforce our commitment and will continue to invest in ‘Aatma Nirbhar Bharat’.”
View the film here.
