MUMBAI: Fitness and sports gear brand Boldfit has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. More than a celebrity endorsement, this collaboration aims to deepen Boldfit’s positioning as a fitness brand built by athletes, for athletes.
He joins the Boldfit squad alongside KL Rahul, brand’s very first investor and a driving force behind its athlete-first DNA.
Singh brings raw energy and authenticity to Boldfit’s growing athlete-led movement. The announcement dropped via a social media carousel featuring his chat with KL Rahul discussing joining the brand and Singh’s snap avatar wearing the Boldfit merch. A very fresh, Gen Z-style launch that speaks directly to the fitness-first youth of India and saw a lot of love from his followers.
Singh said, “I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It’s not just good looking gear, it’s made for how athletes actually train, recover and live. Really excited to build this.”
Pallav Bihani, founder Boldfit said, “We started Boldfit to create a brand rooted in real athletic journeys. KL Rahul gave us that foundation. With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer.”
Rahul, who is also an investor in Boldfit, said, “Boldfit has always been about more than merch or gear. It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder.”
Boldfit says that it is rewriting the playbook for fitness brands in India, making athletes the architects of what fitness culture can truly be.
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