MUMBAI: Bollywood star Ranveer Singh is looking to spark family vacation excitement in Experience Abu Dhabi’s vibrant new brand film ‘Family Holiday Dhamaal’. The aim is to capture the energy and fun of families planning trips through WhatsApp groups buzzing with forwards, GIFs, and playful banter.
“Abu Dhabi has always been one of my favourite destinations and I’m excited to be working with Experience Abu Dhabi again – it’s a place that feels like home but offers something new for everyone in the family to see, do and discover.
“From the incredible attractions to the warm Emirati hospitality, it’s a place where families are not just visitors, but are truly welcomed as guests. And with Abu Dhabi’s incredible culinary scene, I’ve even found a spot that serves homely delicacies just like my mother’s—a speciality that make this city a food lover’s paradise” said Singh.
Singh aims captures the appeal of Abu Dhabi on his family adventure. As the chief holiday orchestrator, in the campaign Singh is seen managing the many personalities in his energetic, relatable family – from the Chachi, Dada and Mama to the Bua – and all their quirky opinions, including where the best shopping is, the must-visit restaurants and the activities that will make their holiday unforgettable.
Each character’s vacation dreams come true as we see the family exploring Abu Dhabi – shopping at the Gold Souk, feasting on traditional Indian food at a five-star buffet, and wandering through Warner Bros. World Abu Dhabi. With every member’s craving satiated, the film shows viewers the endless experiences available to visitors in the city. No matter the age or interest, there’s something for all the family in Abu Dhabi!
Abu Dhabi’s aim is that the campaign will inspire consumers to bring their family WhatsApp groups to life and take a page out of Singh’s book to rally the family together and explore Abu Dhabi.
Watch the full launch film here:
