Mumbai: This Friendship Day, BookMyShow, an entertainment destination is celebrating the diverse tapestry of friendships with a new campaign,#BestieBingo! Recognising that everyone has a unique friend in their life, whether they’re a movie buff, drama queen, or a culture aficionado, the entertainment platform is inviting consumers to celebrate their friends’ vibes by gifting them a present. This is a BookMyShow gift card that aims to match their personality and grants them access to entertainment experiences to look to keep their social calendars buzzing.
#BestieBingo aims to celebrate different types of friends. From the friend who’s always up-to-date with the latest blockbusters to the one who always makes you wait, this campaign the company explains is all about embracing and cherishing the quirks that make our friends who they are. Drawing on friendships like Harry and Hermione, Woody and Buzz and Monica and Rachel, with #BestieBingo, BookMyShow is crafted to celebrate and strengthen the meaningful bonds among friends. In today’s world, these connections are more vital than ever added the company. As an entertainment platform, we recognise the importance of nurturing a sense of community and belonging. This campaign celebrates the essence of it all—connections and friendships.
Dolly Davda, head marketing, BookMyShow said, “Friendship is a kaleidoscope of different personalities and quirks, we wanted to capture that magic with our Friendship Day #BestieBingo gift cards. It’s all about building meaningful bonds and celebrating friendship in a fun, personalised way and what better day to do that than Friendship Day! Our gift cards are a heartfelt nod to the beautiful diversity of friendships, making sure there’s something special for every kind of friend.”
The digital #BestieBingo gift cards start at just Rs. 100/- and go all the way up to Rs. 10,000. One can buy up to 10 gift cards at one go.
These are the #BestieBingo gift cards:
- For the Drama Queen: Life’s a stage and your friend is always the star
- Tea Spillers: For that friend who always knows the juiciest gossip
- The Reel-ist: For the movie aficionado who’s first in line for every blockbuster
- Rock On, Rockstar: For the friend who lives for live music and rocking out at gigs
- The Ditcher: For the friend who might bail on plans but never bails on your heart
- Soul Sister: For the friend who’s more like family
- Ken-Barbie: For the duo who are always in sync and picture-perfect
