Born Hi, an integrated digital marketing agency, has announced the appointment of Rachna Bhola as its Brand Director. Bhola brings with her a vast amount of experience in the digital marketing realm, including content marketing, digital PR, and performance marketing as well as developed and executed campaigns for leading brands such as American Express, HDFC Bank, Dabur, ITC Hotels, Bajaj FinServ, Axis Bank, Revolt Motors, Lenovo, LAVA Mobiles, CRISIL, et al as well as government institutions like CII, NPCI, NITI Aayog, MyGov, Ministry of New & Renewable Energy, and other.
In her last position as AGM of MarCom and Digital at Maison D’ Auraine, Bhola was responsible for driving marketing and new launches of international beauty and personal care brands like GK Hair, pH, and Keune and developed media strategy for the same. In her previous roles, she was responsible for driving digital strategy for leading brands across FMCG, technology, automobile, BFSI, and hospitality sector.
As Brand Director, Bhola will work closely with teams across different offices and work with the clients to manage brand operations at Born Hi. She will also develop the creative vision and business strategy for clients helping them showcase their unique brand identity.
Commenting on her appointment, Sandeep Sreekumar, Vice-President, Born Hi, said, “We are thrilled to welcome Bhola as the new Brand Director at Born Hi Digital, and are eager to see her take the lead in propelling the company’s growth. Her impressive track record and sharp business acumen in recognizing and transforming digital marketing prospects into innovative creative solutions will undoubtedly unlock greater value for our clients. We look forward to her contributions towards the company’s continued success.”
Bhola added, “I am thrilled to have the opportunity to bring my strategic experience and utilize my expertise in brand management to contribute to the market imperatives of the brands we serve as well as grow Born Hi along the way. I am excited to join a team dedicated to delivering exceptional value propositions to its brands.”
