Mumbai: Borosil has been one of India’s best-known consumer brands. This women’s day, Bororsil wanted to do something different and celebrate the beautiful thoughts that drive us to have better tomorrows.
But how do you get an audience that is set in their ways to mould their approach to simple daily life practices? We realised this was going to be a challenge. Extending the brand thought of #BeatifulFood, Borosil began their journey to Women’s Day through the campaign #CelebrateBeautifulThoughts that showed the world how even the smallest gesture can take us a million steps forward.
With this thought at the forefront of the campaign, Borosil has created a short, light- hearted film that reminds our audience that even the smallest effort made with the women in our families can snowball into a change we will see around the world.
Conceptualized by Digital Marketing Agency, Social Kinnect, the video opens with a young boy ensuring the table is set to perfection. What happens next depicts how the mind of a child in the most playful form can teach us lessons we that could make us stop and rethink our actions.
This Women’s Day, Borosil reminds you that change begins at home. Come join us as we #CelebrateBeautifulThoughts and make the smallest action, the biggest difference.
Film & Campaign Title: Celebrate Beautiful Thoughts
Production House: Kinnect Productions
Producer: Shiibu Tholat
Digital Agency: Social Kinnect