Bottega Veneta has unveiled an exciting new campaign featuring brand ambassador Jacob Elordi. Captured by renowned Magnum photographer Alec Soth, the campaign embodies the brand’s core philosophy of movement, celebrating the theme “Going Places.” Shot against the stunning landscapes of Utah and Nevada, the campaign showcases Elordi navigating through the dramatic natural features and sleek architecture of the desert.
In dynamic and balletic poses, Elordi highlights the latest Bottega Veneta travel accessories, emphasizing the brand’s heritage of motion and discovery. Since its establishment in 1966, Bottega Veneta has differentiated itself with the softness and flexibility of its leather goods, contrasting sharply with the more formal and structured bags prevalent in the market at that time.
For Creative Director Matthieu Blazy, the essence of Bottega Veneta lies in its practicality as a leather goods company. “Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specializes in bags, it is about movement, going somewhere; there is fundamentally an idea of craft in motion,” he explains.
This philosophy is deeply rooted in Bottega Veneta’s origins in Venice, a city known for its rich history of cross-cultural trade and artistic exchange. The “Going Places” campaign not only honors this legacy but also coincides with the launch of several new travel products.
Key items featured in the campaign include a new edition of the Andiamo bag crafted from canvas and leather, a weathered brown leather weekender travel bag, and a belt adorned with a snake-inspired buckle. In one striking image, Elordi is seen leaping across a rocky crevice while carrying the weekender bag, while in another, he strikes a graceful pose next to the Andiamo—aptly named after the Italian phrase for “Let’s Go!”
With this campaign, Bottega Veneta reinforces its commitment to innovative design and the celebration of movement, inviting customers to embrace a spirit of adventure and exploration.
