Mumbai: Box Office India, on the occasion of their 9th year anniversary, announced that they will be joining hands with Endemol Shine India, one of the leading and most valuable content production companies in India across television, film and digital content for ‘BOI activations’
Box Office India has always been at the forefront of keeping everyone updated about the happenings in the Indian film industry, be it box office figures, new film associations, actors signing new projects or emerging trends – Box Office India has always been the first to break the news! Now with their association with Endemol Shine, for ‘BOI Activations’, BOI shall conceive and execute innovative film and TV tie-ins and integrations around popular formats owned by Endemol Shine India. These integrations will be of various kinds, including on-ground activities across various cities as also show tie-ups for television.
Said Abhishek Rege, CEO Endemol Shine India “This association with Box Office India is an opportunity for us to bring our formats into the live space. This will be an added arena for us to explore for all our formats.”
Added Nitin Tej Ahuja, Publisher of Box Office India, “Our central mission as a publication is to serve the Indian film industry and with this association with Endemol Shine India, we will provide the film fraternity with a powerful and engaging promotional opportunity. We are also excited by the infinite possibilities this association offers to create memorable content for viewers on various platforms.
The content emerging from these integrations shall be broadcast/streamed on television and/or digital platforms – thereby giving film producers great promotional reach and the consumers interesting content. A win-win situation for all!