McDonald’s has launched a new campaign in India to promote its sharing packs.
In an ad created by Leo Burnett, a girl is offered a seat in a crowded restaurant by a boy who squats mid-air to make his chair available.
McDonald’s India new campaign comes five months after they ran a campaign for sharing packs that called on young Indians to put down their mobile devices and spend more time with their families and friends.
RajDeepak Das, Leo Burnett India’s CCO, said: “In the previous campaign titled #KuchPalOffline, our communication urged consumers to disconnect for a bit to connect for real. For the new campaign, we decided to showcase a pleasant moment of two strangers coming together and sharing an experience at McDonald’s over a sharing pack.”
He added: “We don’t mind connecting with strangers in the virtual world. However, when it comes to the real world, we often refrain from approaching them for the fear of embarrassment or rejection. Based on this insight, the campaign depicts how at McDonald’s overcoming our hesitation and being smart can help create new friends. The protagonist uses a smart tactic to grab the attention of a stranger and succeeds in creating a new connection and an experience to cherish. The film is fresh, vibrant and mellow with a tint of playfulness.”
Client: McDonald’s India
Kedar Teny, Director, Marketing and Digital, McDonald’s India – West and South
Agency: Leo Burnett
Chief Creative Officer: RajDeepak Das
ECDs: Sachin Kamble and Prajato Guha Thakurta
Business Head: Rakesh Hinduja
Creative: Aalap Desai, Indrajeet Kadam, Amit Pandya, Siddharth Kalro, Manas Keer, Vaibhav Patil
Planning Team: Dinanath Rewatkar, Divya Agarwal
Account Management: Abhishek Jha, Supriya Bhasin, Sayantan Bhattacharya, Joanna Grover, Pradeep Mistry
Production House: Jamic Films
Director: Nikhil Rao
Producer: Mekala Krishnaswamy