Mumbai: BramhaCorp, a Pune real estate developer, has announced the launch of its premium residential project “Sun Valley”, nestled in the serene suburb of Bavdhan, Pune. Scarecrow, a creative ad agency, has been roped in as the agency of record for the Sun Valley campaign.
The development also emphasises work-life balance, with private plunge pool in limited larger homes, padel court, Outdoor Co-working spaces designed to help residents unwind, rejuvenate, and stay productive — all within a serene (green & hilly) and connected environment., Adding star appeal to the launch, Kareena Kapoor has been named as the official brand ambassador for Sun Valley project. Her modern elegance, career success, and balanced lifestyle perfectly echo the spirit of the project — aspirational and graceful.
BramhaCorp’s decision to launch Sun Valley in Bavdhan was strategic. With growing infrastructure, connectivity to the Mumbai-Pune Expressway, Kothrud, Hinjewadi, and central Pune, as well as growing demand for premium residences, Bavdhan has emerged as a preferred destination for urban homebuyers expalins the company.
Sun Valley is being positioned as being more than just a home – it’s a lifestyle destination. The 26 floor high rise towers with total Site Area of 11 Acres and with a built-up area of 2 Million Sq. Ft marks a new chapter in upscale living with a mix of 2, 3, 3.5, 4, and 4.5 BHK residences crafted for modern, aspirational homeowners. Breaking new ground in Pune’s luxury real estate market, Sun Valley introduces premium features like private plunge pool and walk-in dressers in select residences — These exclusive amenities will be available in 3.5 and 4.5 BHK configurations, further setting the project apart in terms of design innovation and lifestyle appeal.
Dinesh Agrawal co-chairman BramhaCorp said, “We’re excited to introduce Sun Valley as one of our most ambitious and creatively designed projects.With Sun Valley, we’re offering more than beautiful homes — we’re offering a new way of living. A space where luxury meets functionality, and where families can truly experience balance — between work and life, hustle and rest, dreams and reality. Bavdhan, with its infrastructural promise and scenic surroundings, offers the perfect backdrop for this landmark development.”
Raghu Bhat, Co-founder, Scarecrow M&C Saatchi shared, “Partnering with BramhaCorp on a project of this scale is creatively energising. Sun Valley is not just a residential space, it’s a lifestyle statement. Our campaign strategy is based on a strong consumer insight and builds on the classiness and sophistication that the brand and Kareena Kapoor Khan represent.”
