Mumbai: Branding Edge, a capital markets-focused strategic communications consultancy, has been appointed as the official strategic communications and media partner for S45, positioned as India’s first AI-native investment banking platform.
Under the mandate, Branding Edge will lead S45’s long-term positioning at the intersection of capital markets, technology, and institutional trust. The engagement comes as S45 rolls out an AI-led operating system aimed at transforming how Indian companies approach IPO readiness, execution, and investor engagement.
The consultancy will drive key communication pillars including brand narrative development, founder positioning, financial media strategy, corporate reputation, thought leadership, and stakeholder messaging. The objective is to strengthen S45’s visibility among issuers, bankers, investors, and the wider capital market ecosystem.
S45 seeks to replace fragmented legacy workflows — often reliant on spreadsheets, manual disclosures, and disconnected demand tracking — with a unified, real-time execution framework powered by intelligence, automation, and governance.
Deepank Bhandari, Founder, S45, added, “Our goal at S45 is to modernise investment banking execution through a real-time operating system that brings transparency, speed, and decision intelligence to the IPO lifecycle. Branding Edge brings deep capital market experience and a strong understanding of how credibility is built with issuers, investors, and the financial media. We look forward to building S45’s narrative with a partner that understands both markets and modern storytelling.”
Speaking on the partnership, Rahul Tekwani, Managing Partner, Branding Edge, said, “S45 is not just a new product, it is a category shift. What excites us is that the platform is building the missing operating layer of India’s capital markets. At Branding Edge, we partner with leadership teams navigating high-stakes moments, and S45 is entering one of the most consequential moments of the decade — where IPO execution must evolve as quickly as India’s growth. We are proud to support this journey.”
With this mandate, Branding Edge further strengthens its position as a specialist strategic communications firm focused on IPO readiness, investor narrative building, and capital market reputation management, working closely with founders, promoters, and leadership teams shaping India’s next generation of market stories.
