Tuesday, July 8, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Branding is what establishes consumer-brand loyalty and creates a name of the product for times to come: Siddhartha Vanvani, Digidarts

by Kalpana Ravi
August 5, 2021
in Featured, Exclusive
Reading Time: 3 mins read
A A
Branding is what establishes consumer-brand loyalty and creates a name of the product for times to come: Siddhartha Vanvani, Digidarts
Share Share ShareShare

Digidarts was founded on 13th November 2014. The organization started yielding profit in 2017 & since then has been growing 3x YOY. Digidarts helps brands achieve their performance goals like Maximising Sales & Users at the minimum cost possible via different digital platforms. Digidarts (A Google Premier & Facebook Marketing partner Agency) is excelling in driving performance for its clients across industries in unparalleled ways. Their plethora of offerings include digital growth hacking through Search, Social, Affiliate (DSPs & Mobile Apps) channels, both via organic and paid media. With unparalleled & innovative digital marketing strategies, they have been able to meet user acquisition & cost optimization goals for leading Apps & E-commerce brands.

ADVERTISEMENT

The Covid-19 pandemic has disrupted the Indian economy like never before. A near economic full stop that followed the outbreak left many businesses struggling or worse. During the pandemic, the world’s economy is being reshaped very quickly, and Indian firms have to re-examine how they will thrive in a new kind of economy. Most successful firms are taking the initiative to come out stronger after the pandemic.

Siddhartha Vanvani, Founder & Director, Digidarts speaks to us on the growth of Digidarts growth, their USP, and way forward in this new normal…

We spoke in 2020 when the country was under lockdown, how has it been post lockdown? 

Lockdown was certainly not the preferred period for any of us, but the challenges definitely kept us moving forward. Post lockdown days were kind enough to let us all be in the same room again, obviously, with suitable precautions. Offices resumed that helped us get back to our once-followed routines of team calls/ discussions. That being said, it also brought visible flexibility in our work procedures. Plus, the fun of working with people around, surely, made our days less boring and more effective.

How will you define Digidarts? What is the USP of Digidarts? 

DigiDarts is India’s pioneer 360-degree performance-driven digital marketing agency, a one-stop solution for both growing start-ups and well-established conglomerates. We have delivered excellent outcomes to 100+ clients within the past 7 years with our full-funnel, growth-hacking marketing manoeuvres, and multifaceted offerings.

One of the prime USP’s of DigiDarts is our data-driven automated processes which have delivered excellent performance metrics for a lot of e-commerce & mobile app businesses. For us, understanding the brand’s needs is the right way to acquire its wants. Our work experience with diverse industries gives us an extended experience portfolio. Hence, we strive to offer the most practical, effective, and lucrative solutions to brands that drive sales, awareness, brand values, business networking, and monetary growth.

Why do you feel that start-ups need assistance from Ad and Marketing agencies? 

Start-ups step into a marketplace where they compete with established companies running well-devised marketing campaigns. To efficiently thrive in the highly competitive and ever-evolving market, start-ups need to implement marketing strategies in order to build their brand.

Ad and marketing agencies assist such budding brands in planning new-age marketing programs to drive awareness and sustainable growth while acquiring loyal customers. Not just that, start-ups need assistance from ad and marketing agencies for excellent marketing automation services, drip funnel methods, and innovative data back strategies to target and retarget customers and boost the AOV.

How did you cope with the crisis, and keep the morale of your employees? 

Undoubtedly, the crisis brought many ups and downs. But, all of us at Digidarts showed immense resilience. We made sure that the work environment was not stressful. Digidarts focused on the mental health of its employees rather than the deadlines. We evolved into a close-knit family who reached out to each other over frequent calls, team engagement activities and made sure no one feels out of place. We were more liberal while sanctioning leaves for our employees to eliminate any sort of personal or professional difficulty faced.

How will you differentiate between Marketing & Branding? 

Marketing is a phenomenal promotional tactic adopted by companies/ brands/ businesses to sell out their products or services via studying customer needs/ interests and projecting their offerings as the best available option in the market.

Branding is the strategy of instilling the company’s ethics, terminologies, perceptions, agendas, and offerings in the minds of a consumer via logo, design, marketing, brand values, and ad & communication strategies.

Marketing can use different tools and channels to engage with the audience, particularly exercised to boost the sales of a product. Branding is what establishes consumer-brand loyalty and creates a name of the product for times to come. And, for us, combining branding and marketing activities is essentially fruitful to deliver performance for both mobile apps and e-commerce clients.

Tags: DigiDartsSiddhartha Vanvani DigiDarts

RECENT POSTS

In recent years, IPRS has experienced significant and diverse membership growth: Rakesh Nigam
Exclusive

In recent years, IPRS has experienced significant and diverse membership growth: Rakesh Nigam

July 7, 2025
0

This World Music Day 21 June, The Indian Performing Right Society Ltd. (IPRS) is amplifying the conversation around creator rights,...

Read more
Seeding the Future: How Mandeep and Karan are Turning IAMGAME into India’s Sports Catalyst
Exclusive

Seeding the Future: How Mandeep and Karan are Turning IAMGAME into India’s Sports Catalyst

July 7, 2025
0

India’s sports economy is on the cusp of explosive growth, with projections placing its value at $100 billion by 2027....

Read more
Automation speeds up delivery, but collaboration deepens storytelling: Sam Bhattacharjee, Do It Creative
Exclusive

Automation speeds up delivery, but collaboration deepens storytelling: Sam Bhattacharjee, Do It Creative

July 4, 2025
0

Amidst ongoing debates within the film industry over spiralling budgets and compressed schedules, Creative director Sam Bhattacharjee presents a transformative...

Read more
Decoding India’s Ratings Reform: Lessons from the World and a Blueprint for Tomorrow
Exclusive

Decoding India’s Ratings Reform: Lessons from the World and a Blueprint for Tomorrow

July 3, 2025
0

The Ministry of Information and Broadcasting (MIB), Government of India, recently unveiled a draft amendment to its 2014 policy guidelines...

Read more
Today’s consumer is driven less by quantity and more by brand soul: Dheeraj Bansal, Recode Studios
Exclusive

Today’s consumer is driven less by quantity and more by brand soul: Dheeraj Bansal, Recode Studios

July 3, 2025
0

Recode Studios was founded with the vision of revolutionising the makeup industry by offering products that combine supreme quality with...

Read more
Brands grow when they simplify. Complexity kills clarity: Saurabh Uboweja, EPIC Brand Institute
Exclusive

Brands grow when they simplify. Complexity kills clarity: Saurabh Uboweja, EPIC Brand Institute

July 2, 2025
0

The EPIC Brand Institute (EBI) recently announced its global launch, along with the public release of its flagship framework, the...

Read more

LATEST NEWS

Castrol India names Mrinalini Srinivasan as Chief Financial Officer

Castrol India names Mrinalini Srinivasan as Chief Financial Officer

July 7, 2025
Organic India and Sachin Tendulkar urge consumers to seek authenticity in new ‘Sirf Naam Se Nahi, Kaam Se Organic’ campaign

Organic India and Sachin Tendulkar urge consumers to seek authenticity in new ‘Sirf Naam Se Nahi, Kaam Se Organic’ campaign

July 7, 2025

ANALYSIS

Indian viewers embrace fashion ads on CTV with ~97% ad completion rate: VDO.AI report
Analysis

Indian viewers embrace fashion ads on CTV with ~97% ad completion rate: VDO.AI report

July 4, 2025
0

Gurugram: In a strong signal of shifting consumer attention and media preferences, VDO.AI, a global advertising technology company, has revealed...

PEOPLE

Castrol India names Mrinalini Srinivasan as Chief Financial Officer
People

Castrol India names Mrinalini Srinivasan as Chief Financial Officer

July 7, 2025
0

Mumbai: Castrol India Limited, a player in automotive and industrial lubricants, has announced the appointment of Mrinalini Srinivasan as its...

MARKETING

Fairmont & Raffles Jaipur appoints Ashwin Sharma as Cluster Director of Marketing & Communications
Marketing

Fairmont & Raffles Jaipur appoints Ashwin Sharma as Cluster Director of Marketing & Communications

July 7, 2025
0

Mumbai: Fairmont & Raffles Jaipur have announced the appointment of Ashwin Sharma as the new Cluster Director of Marketing &...

Subscribe to Newsletters

ADVERTISING

Social Beat appoints Maanesh Vasudeo as Chief Business Officer
Advertising

Social Beat appoints Maanesh Vasudeo as Chief Business Officer

July 7, 2025
0

Mumbai: Social Beat, one of India’s leading digital growth partners for consumer brands, has appointed Maanesh Vasudeo as Chief Business...

PRINT

The Hindu Group names A John Justin as Head of Brand Marketing
People

The Hindu Group names A John Justin as Head of Brand Marketing

June 17, 2025
0

Chennai: The Hindu Group (THG), publisher of leading media titles including The Hindu, businessline, Sportstar, and Frontline, has announced the...

AUTHOR'S CORNER

India’s Audience-Metering Wake-up Call: Balancing Innovation, Privacy & Credibility
Authors Corner

India’s Audience-Metering Wake-up Call: Balancing Innovation, Privacy & Credibility

July 7, 2025
0

India’s media ecosystem stands at a transformative precipice. The Ministry of Information & Broadcasting’s landmark move to open audience ratings...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Unilever Home Care and IPG Studios launch Sketch Pro

Unilever Home Care and IPG Studios launch Sketch Pro

July 7, 2025
Castrol India names Mrinalini Srinivasan as Chief Financial Officer

Castrol India names Mrinalini Srinivasan as Chief Financial Officer

July 7, 2025
Organic India and Sachin Tendulkar urge consumers to seek authenticity in new ‘Sirf Naam Se Nahi, Kaam Se Organic’ campaign

Organic India and Sachin Tendulkar urge consumers to seek authenticity in new ‘Sirf Naam Se Nahi, Kaam Se Organic’ campaign

July 7, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.