• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Thursday, February 2, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

BrandMusiq creates sonic identity for VIM brand

by Editorial
August 8, 2022
in Brand Stories, Featured
Reading Time: 1 min read
A A
BrandMusiq creates sonic identity for VIM brand
Share Share ShareShare

BrandMusiq, a global sonic branding agency, has developed a sonic identity for the iconic VIM brand. The agency created the Hindi and Tamil TVC soundtracks for Vim Bar based on the master sound or MOGOSCAPE.

VIM’s new musical logo or MOGO is aimed at connecting with the consumers at an emotional level and engaging them more deeply with the brand and creating a strong sonic asset.

Inspired by the successful women around, who excel in whatever they do, the brand is nudging the society to see women beyond archaic roles and archaic societal definitions of chores being a woman’s primary responsibility. The brand aims to offload women from these societal stereotypes and the stress caused by them because there is so much more they can and will be. 

https://www.medianews4u.com/wp-content/uploads/2022/08/Vim-MOGO®_020821-1.mp3 https://www.medianews4u.com/wp-content/uploads/2022/08/Vim-90sec-Mogoscape_V2_No-Vocals-1-1.mp3
Rajeev Raja
Rajeev Raja

Speaking on the sonic approach for the identity, Rajeev Raja, Founder & Soundsmith, BrandMusiq said, “Basis the strategic framework, we used the science of sound and music to evoke the brand’s desired persona and emotions. A key element built into the sonic identity expressed the transformative nature of VIM’s cleaning action. We used an ascending sequence of chromatic notes to cue the VIM moment and this also became the MOGO or Musical Logo.”

Tags: BrandMusiqRajeev RajaVIM brand

Related Posts

Bad customer experiences put USD 325 bn in consumer spending at risk in India: Report
Featured

Delivering optimal customer experience will drive success in 2023, say marketers

February 2, 2023
The Advertising Club to host M.Ad Quiz on 3rd February in Mumbai
Events

The Advertising Club to host M.Ad Quiz on 3rd February in Mumbai

February 2, 2023

LATEST NEWS

The Advertising Club to host M.Ad Quiz on 3rd February in Mumbai

The Advertising Club to host M.Ad Quiz on 3rd February in Mumbai

February 2, 2023
Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

February 2, 2023

MARKET ANALYSIS

Bad customer experiences put USD 325 bn in consumer spending at risk in India: Report
Featured

Delivering optimal customer experience will drive success in 2023, say marketers

by Editorial
February 2, 2023
0

Due to digital disruption, the traditional approach to brand marketing is no longer effective and customers are now in control....

MOVERS & SHAKERS

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

by Editorial
February 2, 2023
0

Kulfi Collective, a content networks, has appointed Jayson DMello as VP - Product to help build out the next generation...

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

MARKETING

Enigmatic Smile India appoints MS Dhoni as its brand ambassador
Featured

Enigmatic Smile India appoints MS Dhoni as brand ambassador

by Editorial
January 31, 2023
0

Enigmatic Smile, a Reward Technology Facilitator, has onboarded former Indian cricket team captain MS Dhoni as its brand ambassador for...

Subscribe to Newsletters

ADVERTISING

Ogilvy Indonesia appoints Satish Ramanathan as MD
Advertising

Ogilvy Indonesia appoints Satish Ramanathan as MD

by Editorial
February 2, 2023
0

Ogilvy Indonesia has bolstered its leadership team with the appointment of Satish Ramanathan as Managing Director. With over 2 decades...

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023
WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

February 2, 2023

PRINT

Forbes India unveils winners of 30 Under 30 2023
Print

Forbes India unveils winners of 30 Under 30 2023

by Editorial
January 31, 2023
0

Forbes India has released its 10th annual 30 Under 30 list, recognizing 30 individuals who are exceptional in their respective...

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023
Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.