The Brands and Beyond 2024 by BrandGuff in Nepal set a new benchmark for marketing conferences. Held at Hotel Yak & Yeti on August 15-16, the event gathered 150+ professionals, including global branding experts, local leaders, creatives, and enthusiasts, fostering collaboration.
Brands and Beyond 2024 was designed to showcase current branding trends and strategies. The event included renowned international keynote speakers who are experts in global creative and branding marketing. The two-day event included:
- Karpat Polat, Creative Chairman at KARPAT
- Josiah Tay Guan Hin, Creative Chairman at BBDO Singapore
- Prathap Suthan, Chief Creative Officer at Bang in the Middle
- Rajiv Menon, Chief Executive Creative Officer at Ogilvy
- Subho Sengupta, Digital Marketing Consultant
These experts delivered insightful sessions on challenges and opportunities for brand marketers, covering cultural nuances and leveraging AI for personalization and innovation.
Three masterclasses were conducted by:
- Jayant Savant, Creative Consultant
- Sourajit Ghosal, Founder of Storm Communications
- Tanvir Hossain, Executive Creative Director at Sun Communications
The event highlighted the value of both global perspectives and local expertise, focusing on applying global best practices in Nepal. Two panel discussions included leaders in Nepali business and branding marketing:
- Laxman Humagain, Chairman of the Advertising Board (Government of Nepal)
- Harkirat Bedi, Business Head at Dabur Nepal
- Ujaya Shakya, Founder of Outreach and Author of Brandsutra
- Vidushi Rana, Director at Goldstar Shoe
- Ashankan Malla, Partner at A.M Legal
- Abhaya Pd. Gorkhalee, Additional General Manager at Dabur Nepal
- Saurav Karanjeet, Head of Marketing at Unilever Nepal
- Asra Bhattrai, Marketing Consultant for Nepal and Bhutan, The Coca-Cola Company
- Punam Singh, Chief Marketing Officer at MAW Enterprises
- Ravi Singhal, Managing Director at Aleph Group Inc, Nepal
Mannsi Agarwal and Kashyap Shakya moderated discussions on how Nepali brands can use global practices while honoring local culture and values.
Brands and Beyond 2024 also offered ample opportunities for networking and collaboration. Attendees connected with industry leaders and peers during two key events:
BrandGuff’s exclusive networking evening at the newly opened Hilton on August 15 and Outreach Nepal’s private event at Dusit Princess Kathmandu on August 17 connected global speakers, Nepali business leaders, and brands, fostering new ideas and partnerships in a relaxed environment.
The energy and knowledge at Brands and Beyond 2024 raised Nepal’s standard by introducing and adapting global best practices for the local market, combining innovation and practicality.
BrandGuff, an online portal covering innovative brand and marketing campaigns, strives to boost Nepal’s branding sector. Through Brands and Beyond 2024, it has become a leading force in promoting creativity and innovation in marketing.
For more information about Brands and Beyond 2024 and future events, visit https://brandsandbeyond.brandguff.com
