The 71st Republic Day was clearly a special one for all Indians and to make this even more special and a memorable one, brands in their own unique way offered tribute through innovative campaigns on various social media platforms.
With channelizing their inner patriotism, brands across categories have come up with unique and thought provoking ways to observe the day in their own style. With insightful campaigns, taking a pledge to unveiling contests, companies are engaging with the consumers with the motive of cherishing the significance of the occasion along with presenting the brand itself as a part of moment marketing.
Here are few brands, campaigns that caught our attention:
Fbb India
This Republic Day, we’re clothed in colors that represent India ka unique style. A style that resonates with each one of us.
We’re wearing our patriotism, with pride.
fbb wishes you a Happy Republic Day. #WearYourPatriotism pic.twitter.com/ClttWagdMn— fbb (@fbb_india) January 26, 2020
Colors Marathi
Gatsby India
https://www.instagram.com/p/B7uyRGihkpr/?igshid=1cxji6v74fwoh
MNX India
Romedy Now
Red Chillies Entertainment
Housing4all.india
Tata Sky Official
Viacom18
Let's celebrate the day that laid the foundation of our democratic way of life.
The #Viacom18 family wishes you all a happy #RepublicDay. #OpenNewWorlds pic.twitter.com/yk7oH8499k— Viacom18 (@viacom18) January 26, 2020
PVR Pictures
Religare Health Insurance
Likee Official India
Lava Mobiles
This campaign highlights the issue of how fake forwarded messages that create panic and an unhealthy environment. It tells all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the accuracy of a forwarded message before sharing it with the others.
Gaana
In the first-ever attempt by any music streaming platform, Gaana brings Indians closer to their roots by reinventing our National Song- VandeMataram, bringing together 9 emerging artists from across Indian states, who put their own cultural flavours to pay homage to our nation’s endearing diversity.
TVF:
