On Mother’s Day, brands paid their tribute to ‘moms’ of this world with innovative campaigns and creatives to celebrate their mothers.
Medianews4u brings out a Part 2 of Mother’s Day creatives and campaigns that caught our attention:
Colgate India: Sindhutai Sapkal‘The Mother of Orphans’
Sindhutai, fondly known as ‘Maai’ or the ‘mother of orphans’, shares her story from being a homeless mother to becoming a mother to thousands of orphans, and how the children she raised with love and affection are now educated and have become responsible members of our society today.
Sindhutai’s journey is steeped in the difficult beginnings of being an unwanted child, abandoned by her mother, and married at a tender age of 10 to a man older by 20 years. At 20 years, and pregnant, she was pushed to the streets by her abusive husband, forced to live with beggars, and ultimately gave birth to her child in a cowshed.
JOHNSON’S: ‘You’re doing okay, Mom
JOHNSON’S today unveiled a new digital video highlighting the joys and journeys of motherhood amidst uncertain times, it is the message of reassurance to mothers across the country on Mother’s Day, as she does her best for her baby and her family. The video, showcasing the gentle moments between mothers and their babies, was launched on the Best For Baby channel on YouTube as well as on Facebook (@johnsonsbabyindia) and Instagram (@johnsonbabyindia).
https://www.youtube.com/watch?v=F8FFseIPtpE
Glucon-D: #EnergyGharKi
For the first time ever, the iconic brand will replace its name “Glucon-D” in logo unit on all digital platforms with the name of a mother because Glucon-D believes that a mother is the epitome of infinite energy and is the only one who can match Glucon-D’s energy. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalized picture instead of Glucon-D’s logo and share with friends and family. The brand has also launched a video highlighting the mother’s high energy.
https://www.instagram.com/p/B_85HkLnpkN/?igshid=1v4r5rz92mly
RIO: #WhatMakesAMother
In this campaign, RIO features stories of women who have chosen to experience motherhood in their own way. They overcame the challenges arising out of infertility and chose to be a mother. It reinforces the message that motherhood is an emotion that can be well experienced by all women irrespective of their ability, willingness, or choice to reproduce.
https://www.instagram.com/p/B_6ldXKqTVE/?utm_source=ig_web_copy_link
Sony Music: ‘Mother’s Day Rap Party’ playlist
Every Mother’s Day is special, but this year it is all the more precious. Moms have always been superstars, seamlessly managing their careers and households, ensuring that their families are safe and well-taken-care-of, in normal times. This year, with the lockdown and additional difficulties being faced by everyone, Sony Music Kids introduces an exclusive ‘Mother’s Day Rap Party Playlist’ in an effort to drive up the entertainment, fun, and laughter quotient for Moms, the real superheroes within our homes.
Dineout
Making it special for Mother’s day despite the nationwide lockdown, Dineout’s employees shared videos of the most common dialogues of their mothers. Despite the diversity in languages and concerns of all mothers, the one thing that remained common was their language of love.
The video captures the most observed playful banter of mothers in different languages like Bengali, Marathi, Punjabi, Malayalam, Gujrati, Kashmiri, Kannada, Hindi and English, asking their children “when will you come back home?”, “did you eat yet?”, “have home-cooked meals”, etc. A mother may critique her children but she always wishes the best for them, and that is her language of love. The video takes inspiration from those real-life situations highlighting the diversity in voices but united by the mother’s love. The video encapsulates the message “Different words. Same meaning. Their unconditional love. To the ones who always put us first…”
Gaana
Staying confined to our houses for two whole months has made most of us more efficient (or at least more aware) of how to run the house. For most of us, it has made us appreciate our moms’ advice even more. Whether it’s her cool cooking tips, her insistence on regular cleaning, so many of us are relating more than ever to the things she’s been telling us for years. This Mother’s Day, India’s largest streaming music app, Gaana has found a way to celebrate motherly advice in a quirky & musical way – Momixes.
https://www.instagram.com/p/B_9TyqajuLN/
Kotak Silks: #MomsOnDuty
Kotak Silk, with the #MomsOnDuty campaign, aims to honor the strength and resilience of all these mothers who are fighting on the frontlines of the nation while caring for their children at home in this increasingly chaotic environment.
The series of Thumbstoppers by Tonic Worldwide showcase how the life of these mothers is divided between family and duty. While the pandemic is distancing these #MomsOnDuty from their little ones, the campaign also lauds the times when the tenacity shown by their kids help these mothers fulfill their duties with determination and pride.
The digital campaign #MomsOnDuty features the examples of two mothers working in essential services, one a doctor and the other a police officer, who is passionately fulfilling their job responsibilities while also taking care of their families, breaking all barriers and taking untold risks.
https://www.instagram.com/p/B_9QINXjRqs/
https://www.facebook.com/KotakBank/videos/2513381275580022/
FOREVERMARK: Live and Love
To express love and gratitude, this year, Forevermark is promoting its global ‘Live and Love’ campaign as an ode to the mothers who are beautiful, brilliant, and strong. Through its campaign, the brand beautifully brings out the similarities between a mother and a diamond.
Just as nature conceives a diamond deep within its folds and nurtures it for a billion years, a mother too undertakes a beautiful journey and imbibes values of resilience, courage, strength in one’s life. Moreover, just like diamonds, mothers too embody strength, preciousness and love that lasts forever. These facets are brilliantly captured and showcased on the brand’s digital platforms.
Whirlpool: #PreparedToTakeCare
Through a montage of moments, the campaign beautifully weaves together a narrative showcasing everyday instances where valuable lessons inculcated by our mothers have helped us become responsible and self-reliant human beings who are #PreparedToTakeCare every day, in every little way possible. The film features renowned television celebrities and influencers Anuj Sachdeva, Saumya Tandon, Mayanti Langer and Vidya Malavade sharing little moments of everyday life where these lessons make a huge difference in how we care for ourselves and for those around us.
https://www.instagram.com/p/B_95EPipgm2/?utm_source=ig_web_copy_link
MTV & MTV Beats
Best friend, all-time favorite cook, forever companion and a savior- multiple roles of the superwoman, we call ‘Mom’. From cleaning up the messed-up cupboard to satiating hunger pangs at odd hours to standing as a strong pillar of support in crucial life decisions- Mothers are always to the rescue. There’s no denying the fact that we can’t do without moms in life, and more, without our iconic Mummy dialogues! This mother’s day, MTV, and MTV Beats give a tribute to the mother’s magic and charm with a heartwarming twist.
https://www.instagram.com/p/B_zONqhjOEb/
Reliance Fresh and SMART Superstore:
Around the occasion of Mother’s Day, Reliance Fresh and SMART superstore, the supermarket brands from Reliance Retail, have launched the digital campaign #BharatMaaKeLiye. Reliance Fresh and SMART have brought in a completely new meaning to mother’s day. Of special relevance during these unprecedented times, the digital film hearkens back to a special ‘Mother’: Mother India. At the center of the campaign is a film helmed by celebrated actor Ayushmann Khurrana, who tells us the story of Mother India. The idea rests on the bedrock of contrast – the Mother India we are all used to, versus her situation in the current Covid-19 pandemic.
VLCC
To #CelebratingMotherhood. To have a proper brand connection, VLCC is asking people to share skincare selfies with their mothers (how they are planning to pamper their moms) and to share the beauty secrets their mothers might have shared with them.
Hudson Canola Oil:
Mother’s Day will be incomplete if there is an element of your mom’s cooking missing. So tie your aprons and cook your home-made recipe in Mom’s Style. Feel the same goodness by adding Hudson Canola Oil in your
food. #HappyMothersDay #ExpertRecommendedHudson #HeartyAndHealthy
https://www.facebook.com/HudsonCanolaOil/photos/a.349562895097006/2929554750431128/?type=3&%3Btheater
https://www.instagram.com/p/B_7YFzRJRfC/
Wakefit.co
Wakefit.co launched its Mother’s Day Video as part of its ongoing ‘Open Letter’ campaign. The video is a letter by a working city dweller to the mother who lives elsewhere. It expresses the nostalgia, longing, and appreciation of a time when the mother was close to her child. It encourages people to share their thoughts, by writing open letters to Wakefit.co’s Postbox, which will thereafter be published on the company’s social platforms.
LG Electronics.
This Mother’s Day, LG salute them for always having a helping hand at the ready and a voice to comfort even on the hardest of days. In India, where the Coronavirus fight continues, LG took a moment and thank mothers, as without them we would not have a hope to win this fight! The campaign #DilSeThankYou is dedicated to all the proud mothers of India.
Healthism:
Aegon Life Insurance
Aegon Life Insurance has launched a new digital campaign #Responsiblebachebanjao saluting mothers on the occasion of Mother’s Day. Through this campaign, Aegon Life is urging youngsters to be thoughtful of their mother’s needs and wellbeing and to be a responsible child. It is an effort to teach the value of ‘caring for the one who cares for you’.The digital campaign is conceptualized by Enormous.
Comedy Central:
Vh1 India:
