As the festival of hues arrived, the brands dive into the world of Holi celebration with a splash of campaigns. From speakers to festive treats to health and wellness to footwear, several iconic brands have curated effective campaigns for their consumers on this festive season. The following are some of the notable brands that roll out the carpets for their customers to join the Holi party.
Crocs
Celebrating the vibrancy of Holi, Croc has marked a significant milestone today by unveiling its thematic campaign for Holi in India. Featuring new brand ambassadors Vedang Raina and Rasha Thadani, the campaign embraces the spirit of #ComeAsYouAre, celebrating individuality and self-expression, combined with the collective jubilation of Holi – a festival that epitomizes hues of togetherness and joy. Crocs, with its iconic Classic Clog and Jibbitz™ charms, becomes the canvas for this expression, embodying the very spirit of the festival.
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Haldiram’s
As India prepares for the festival of colours, Haldiram’s has recently launched its latest Holi campaign alongside a mouthwatering range of festive treats. This year, in addition to its celebrated Thandai and delectable Gujiyas, Haldiram’s is offering a dedicated range of Holi special products, that are ideal for gifting during this festive season.
Myprotein
Myprotein has announced the launch of a campaign that blends the joy of celebration with a commitment to health and wellness. The Holi campaign encapsulates the essence of Holi while promoting a vibrant yet health-conscious approach to festivities. Central to this campaign is the launch of an exciting range of new flavors in Myprotein’s renowned whey protein collection.
Sony India
Sony India today rolled out a Computer-Generated Imagery (CGI) campaign just in time for Holi which is aimed at transforming the way we enjoy this colourful festival. In line with the brand’s vision, this initiative showcases Sony’s renowned party speaker, the XV800, as the ultimate vibe setter.
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Parle-G
Parle Products has unveiled a captivating new campaign just in time for the Holi festival, titled ‘Parle-G Genius wohi, jo auron ke khushi mein paye apni khushi.’ This campaign beautifully captures the spirit of the colourful festival celebrated throughout India, aiming to evoke nostalgic Holi memories shared with family.
Noise
The leading connected lifestyle brand, Noise, is all set to add rhythm to the Holi groove this year in its latest Noise of India campaign. The brand has collaborated with renowned artist Idris Ahmed to make the essence of the festival come alive by bringing the vibrant artwork to its smartwatches through exclusive, downloadable watch faces. Under the resounding banner of ‘Noise of India’ the brand celebrates every heartbeat that echoes the pulse of the nation.
Reliance General Insurance
As India celebrates the festival of colours, Reliance General Insurance Company Ltd has announced its latest campaign, #ZimmedariHaiHumari, dedicated to promoting safe and responsible Holi festivities. With the surge in incidents including drunk driving, over speeding, rash accidents, and health problems during Holi, which sees over 15,000 cases reported annually across India, Reliance General Insurance emphasizes the need for proactive measures to ensure a safe celebration.
BN Group
Leading edible oil manufacturing company, BN Group unveiled a joyous digital campaign – #DeshEkRangAnek encapsulates the vibrancy and exuberance of the festival – Holi. The topical post conceived and developed by GOZOOP Group features a digital film, which emphasizes that there exists a unifying force i.e. the infectious spirit of togetherness and merriment in the vibrant tapestry of diversity. The #DeshEkRangAnek Digital Campaign dives into the kaleidoscope of Holi celebrations across our diverse nation. From the high-spirited dhol beats of Punjab to the playful sprinkling of colors in the streets of Mumbai, every state adds its flavor to this joyous festival. Despite the colorful variations, one thing unites us all, the infectious energy of togetherness and celebration.
Indian Sellers Collective
Aligned with the vibrant Holi festive spirit, Indian Sellers Collective, an umbrella body of trade associations and sellers across the country, has launched the Holi Ke Rang Bharatiya Vyanjanon Ke Sang campaign. The campaign aims to celebrate the goodness of Indian cuisine, highlighting the rich traditions and flavours passed down through generations.
Nova Dairy
Nova Dairy has launched a new campaign, Shuddhta Ki Mithas ahead of Holi that mingles the zeal of the festival with the nutritious aspects of the delicacies that are prepared on the occasion. Holi is the festival when we commemorate the conquest of evil by righteousness. And it is for this reason that we celebrate this festival with an unmatched exuberance. Ghee happens to be the perfect partner of happiness on such occasions. And it is with the help of ghee that a lot of traditional delicacies can be prepared on Holi such as Puaa, Gujiya, Gulab Jamun, Boondi, and Gheehar, which further heighten the fervour of festivities.
