Chennai: Viacom18’s Tamil general entertainment channel, COLORS Tamil is all set to launch Kodeeswari starting December 23rd. ‘Kodeeswari’ adapts the popular television game format of Who Wants To Be A Millionaire to have only female contestants with the aim of empowering women from all walks of life, and give wings to small dreams. The show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar and in a first ever, there will be only women on the Hot Seat. Even before the launch, the show has witnessed a lot of attention from brands across categories.
Mahesh Shetty, Head- Network Sales, Viacom18, said, “Who Wants To Be A Millionaire has been a trailblazer on television and has been loved by audiences across the world and in India. Being the first ever all-women edition, our endeavour through this show is to encourage strong-willed women to challenge stereotypes and live their dreams. Kodeeswari has garnered a lot of attention and interest even before its launch, not only among viewers but also brands. The purpose of this show is so focused and powerful that we have a plethora of brands that have jumped on board across platforms. We have roped in seven sponsors for the show on COLORS Tamil. For VOOT, the show has caught the attention of brands with two sponsors. We have also secured five sponsors for our international feed which will take this show to Tamil audiences in Singapore, Malaysia and USA.”
COLORS Tamil has roped in as many as seven sponsors for the show. While Colgate is the presenting sponsor; Nippon Paint, ArunExcello and RIN have come on board as Powered by sponsors. Kotak Mahindra Bank has come on board as the Banking Partner, and Tamil Matrimony App and Helo App have come on board as Special Partners.
On the video-on-demand platform VOOT, the show has roped in Medlife as the Online Pharmacy Partner while Nippon Paint has come on board as the Co- Powered By sponsor. VOOT will keep its digital viewers attuned with various opportunities to Watch, Play Along and Win every day.
With interactive offerings such as Play Along on VOOT, presented by Medlife, the users can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants on the hot seat, and win prizes everyday. Furthermore, viewers will get a chance to win GharBaitheJeeto Jackpot, sponsored by Nippon Paint. The viewers will have to log on to VOOT to answer the question and the first person to answer will be chosen as the winner.
For its international feed, COLORS Tamil has roped in Sivanesan Company (Premier Range of Products) as the Title sponsor, while the show is being powered by Gits (Gits Foods). In addition to this, Tamil Nadu Tourism- Enchanting Tamil Nadu and GMT (GMT Jewellers) have come on board as Special Partners while Gooday Beauty Parlour has been roped in as the Grooming Partner.
Kodeeswari will go on-air starting December 23rd at 8pm from Monday-Friday on COLORS Tamil and Viacom18’s video-on-demand platform VOOT.