• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, January 28, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Brands make a beeline for COLORS Tamil’s KODEESWARI

The show ropes in a number of partners across domestic, international feeds and digital platforms

by Editorial
December 20, 2019
in Exclusive, Featured, Television
2 min read
Brands make a beeline for COLORS Tamil’s KODEESWARI
Share Share ShareShare

Chennai: Viacom18’s Tamil general entertainment channel, COLORS Tamil is all set to launch Kodeeswari starting December 23rd. ‘Kodeeswari’ adapts the popular television game format of Who Wants To Be A Millionaire to have only female contestants with the aim of empowering women from all walks of life, and give wings to small dreams.  The show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar and in a first ever, there will be only women on the Hot Seat. Even before the launch, the show has witnessed a lot of attention from brands across categories.

Mahesh Shetty
Mahesh Shetty

Mahesh Shetty, Head- Network Sales, Viacom18, said, “Who Wants To Be A Millionaire has been a trailblazer on television and has been loved by audiences across the world and in India. Being the first ever all-women edition, our endeavour through this show is to encourage strong-willed women to challenge stereotypes and live their dreams. Kodeeswari has garnered a lot of attention and interest even before its launch, not only among viewers but also brands. The purpose of this show is so focused and powerful that we have a plethora of brands that have jumped on board across platforms. We have roped in seven sponsors for the show on COLORS Tamil. For VOOT, the show has caught the attention of brands with two sponsors. We have also secured five sponsors for our international feed which will take this show to Tamil audiences in Singapore, Malaysia and USA.”

COLORS Tamil has roped in as many as seven sponsors for the show. While Colgate is the presenting sponsor; Nippon Paint, ArunExcello and RIN have come on board as Powered by sponsors. Kotak Mahindra Bank has come on board as the Banking Partner, and Tamil Matrimony App and Helo App have come on board as Special Partners.

On the video-on-demand platform VOOT, the show has roped in Medlife as the Online Pharmacy Partner while Nippon Paint has come on board as the Co- Powered By sponsor. VOOT will keep its digital viewers attuned with  various opportunities to Watch, Play Along and Win every day.

With interactive offerings such as Play Along on VOOT, presented by Medlife, the users can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants on the hot seat, and win prizes everyday. Furthermore, viewers will get a chance to win GharBaitheJeeto Jackpot, sponsored by Nippon Paint.  The viewers will have to log on to VOOT to answer the question and the first person to answer will be chosen as the winner.

For its international feed, COLORS Tamil has roped in Sivanesan Company (Premier Range of Products) as the Title sponsor, while the show is being powered by Gits (Gits Foods). In addition to this, Tamil Nadu Tourism- Enchanting Tamil Nadu and GMT (GMT Jewellers) have come on board as Special Partners while Gooday Beauty Parlour has been roped in as the Grooming Partner.

Kodeeswari will go on-air starting December 23rd at 8pm from Monday-Friday on COLORS Tamil and Viacom18’s video-on-demand platform VOOT.

Tags: COLORS Tamil’s KODEESWARIMahesh ShettyRadikaa Sarathkumar‘Who wants to be a Millionaire’

Related Posts

Zee Anmol Cinema to air 'Toilet: Ek Prem Katha' on 31st January at 7 PM
Featured

Zee Anmol Cinema to air ‘Toilet: Ek Prem Katha’ on 31st January at 7 PM

by Editorial
January 28, 2021
0

Mumbai: Zee Anmol Cinema is set to air the Akshay Kumar and Bhumi Pednekar Starrer 'Toilet: Ek Prem Katha' on...

Read more
discovery+ to launch new exclusive documentary 'Storming the Capitol: The Inside Story'
Featured

discovery+ launches new exclusive documentary ‘Storming the Capitol: The Inside Story’

by Editorial
January 28, 2021
0

Mumbai: discovery+, the leading aggregated real-life entertainment and learning app, is now all set to launch the most shocking documentary...

Read more
Mohit Joshi, CEO, Havas Media Group India  

The 4Ps that we will focus on in 2021: Mohit Joshi, Havas Media Group India

January 25, 2021
Praveen Nijhara, CEO, HANSA RESEARCH

Evolving with Spirit, Healthy Collaboration and Innovation is what we look forward to in 2021: Praveen Nijhara, HANSA RESEARCH

January 25, 2021
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

January 23, 2021
Vishal Gondal, Founder & CEO, GOQii

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

January 23, 2021
Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

January 23, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021

Subscribe to Newsletters

Trending

Wunderman Thompson Indonesia Bolsters Leadership Team with Key Appointments
Advertising

Wunderman Thompson Indonesia Bolsters Leadership Team with Key Appointments

by Editorial
January 27, 2021
0

Wunderman Thompson Indonesia kickstarted 2021 with a refreshed roster of diverse and future-forward leaders. Joining the team in January this...

MediBuddy strengthens leadership with key level appointments

MediBuddy strengthens leadership with key level appointments

January 28, 2021
Vinod Nair, Network Advertising

Empathy and a spirit of ‘we are in this together, so let’s get out of it together’ needs to be communicated back: Vinod Nair, Network Advertising

January 27, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
Brands celebrated the 72nd Republic Day in their unique way during Pandemic

Brands celebrated the 72nd Republic Day in their unique way during Pandemic

January 27, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.