A day before the Spring Vernal Equinox, world sleep day is celebrated. Spring Vernal Equinox is the time of the year when the sun is above the equator and day and night are of equal lengths. The main aim of celebrating sleep day is to make everyone aware that, Health is important and to raise awareness about sleep as a privilege. To make sure this message reach our people brands has took an initiative and came up with new campaigns, here are few campaigns from the brand,
Sleepwell:
Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., has launched a unique digital campaign ‘#GiveItARest’ to celebrate World Sleep Day. Pioneering the sleep & comfort solutions category, Sleepwell’s campaign aims at encouraging people to put a snooze button on all the things that divide us, whether it is Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate – getting some rest from all of this is above all!
Within a few hours of its rollout, the #GiveItARest campaign is trending on Twitter where individuals across India are resonating with the message and joining the moment by sharing the importance of sleep in their lives. So, this World Sleep Day let’s hit snooze on all things that divide us. It won’t change the world forever, but for one day it might help the world sleep better.
Every day pits us against one another. Every night we lose sleep over what makes us different. Today, let's #GiveItARest. Let's put all our conflicts to bed. Sleepwell wishes you a peaceful World Sleep Day. #Sleepwell #worldsleepday2021 pic.twitter.com/K87pxOZgIm
— Sleepwell (@mysleepwell) March 19, 2021
Godrej Interio:
A recent study conducted by Godrej Interio reveals that sleeping past 10 pm is clinically declared as an inappropriate time to go to sleep and it triggers a change in the sleeping pattern that leads to sleep deprivation. This is irrespective of the number of hours of sleep. However, the study also revealed that although a majority of Indians are aware that sleeping at 10 is an ideal time, they tend to give excuses when it comes to actually follow it. The study was conducted across 1,000 Indians living across the metros. Godrej Interio, India’s leading furniture brand in both home and institutional segments, launched the sleep@10 campaign in 2017 that focuses on addressing the rising concern over sleep deprivation in India.
The study is based on the insights sourced from Indians that have taken the poll on the Godrej Interio social media pages. The survey also found that seven out of every ten respondents cites ‘binge watching’ as an excuse to not sleep on time. Around 56% of the respondents admitted that “work for home” which includes the household chores could be delaying their sleep time while 80% of the respondents said they do not sleep on time due to mindless scrolling on smartphones while the ideal time would be around 10 pm.
Gemius Design Studio:
At the event of World Sleep Day, Gemius design studio wanted to spread awareness about not driving when you are sleep-deprived. About 40% of highway accidents happen due to this. Driving when one is drowsy or tired is as dangerous as drunk driving.
Duroflex:
Duroflex, India’s leading sleep solutions brand announce the launch of their one-of-a-kind music property called Duroflex Sounds of Sleep, a digital music series co-created with Sony Music India to revive and recreate India’s classic lullabies on the occasion of World Sleep Day.
Parents all over the world have been using lullabies to soothe their young ones and put them to sleep for at least 4,000 years. Duroflex has launched the Sounds of Sleep music property that aims to revive, celebrate, and recreate India’s rich tradition of regional lullabies in a digitally convenient way for new-age parents looking to inculcate healthy pre-sleep routines for their loved ones. The six-episode series will feature prominent singers like Monali Thakur, Shilpa Rao, ChinmayiSripada, SanahMoidutty, ShalmaliKholgade, and Geetha Madhuri and will be hosted by popular film actor and mother, Kalki Koechlin. The first episode will release on World Sleep Day, Friday, 19th March followed by an episode releasing every Friday.
Doctor Dreams : Doctor Dreams, a holistic sleep solutions brand from the house of Nilkamal, has launched an exciting campaign on World Sleep Day. With this campaign, the brand intends to educate consumers about the importance of choosing the right mattress and restates its proposition of ‘Happy Sleep, Delivered!’.
The campaign personifies Doctor Dreams mattress and Regular mattress as two people engaged in funny banter that highlights the advanced features of Doctor Dreams. The campaign is a fun take on what an ideal mattress should be and gets the audience wondering about their own mattress and whether it’s time for an upgrade.
