Brandwizz Communications, a full-service digital marketing agency with offices in Kolkata and Hyderabad, has won the creative and digital marketing mandate of IFGL Refractories.
The account was won after several comprehensive rounds of presentations, informed an official statement.
Brandwizz will help IFGL in growing its social media presence, ORM, and overall digital and creative strategy. The agency team will also work on advertising, trade show participation and creative assets, the statement added.
Established in 1979, IFGL Refractories is a global brand in the refractory Industry with over 10 manufacturing units across Asia, Europe and North America. IFGL, with its subsidiaries in the UK, USA, China, Germany and the Czech Republic, offers refractory solutions to iron and steel producers and foundries across 50 countries. A part of SK Bajoria Group, IFGL is a BSE and NSE listed company.
Kamal Sarda, Director and CEO – India, IFGL, said, “IFGL is growing, and it is crucial to interact and communicate with all its stakeholders regularly. It is also essential to be present and effectively use the expanding avenues of new media. Brandwizz has helped us rebrand our corporate identity and build our new group website. It was a natural progression to explore this new collaboration. We look forward to working with their team and taking our business forward.”
Sayak Mukherjee, Co-Founder, Brandwizz Communications, said, “We are excited to have IFGL on board as a retainer client. IFGL is a leading global brand in the iron and steel industry, and we have closely worked with them earlier in rebranding their identity. Our focus is to make IFGL a more visible, accessible and interactive brand on the digital platform and continue to work on perception building as the brand expands to new geographies.”
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