National: Saridon®, the iconic pain relief brand from Bayer’s Consumer Health Division inIndia, introduces ‘Saridon® Woman,’ an innovativefirst-of-its-kindperiod pain solution to provide holistic relief from abdominal cramps, backache, headache every month.The launch campaign, #NoPainPeriod Campaign, encourages women to get relief from monthly pains and continue life without disruption.
Saridon® Woman marks a significant breakthrough in the OTC sector, offering a unique solution formenstrual discomfort combining the efficacy of Paracetamol with plant-based molecule Hyoscine Butylbromide. It acts fast and offers long lasting relief with dual mode of action. This formulation is recommended by well-known global gynecologists’ association Royal College of Obstetricians and Gynaecologists.
As per a survey by the European Research Journal, 81% – 93% of women experience severe spasms & discomfort during their periodsand a total of 63% of young women experience social withdrawal due to period pain making this launch extremelywelcome. The launch reaffirms Bayer’s dedication to enhancing women’s health with innovative solutions.
Sandeep Verma, Country Head for India, Bangladesh, and Sri Lanka at Bayer Consumer Health Division, emphasized, “With over 50 years of trusted efficacy in headache relief, Saridon® has been a trusted household name for Indians. Today, we proudly unveil Saridon® Woman—a true industry disruptor addressing monthlypains. Over the years women have found ways to deal with monthly pains – hot water bags, massages etc. However, today’s competitive environment where women are equal participants, Saridon® Woman offers quick and longer lasting relief as they go about achieving their daily or life goals. Saridon® Woman empowers women to prioritize their well-being with a self-care solution. This launch underscores our unwavering commitment to women’s health.”
Dr. Rashmi Yogish, MS(OBG), FRM, FRCRS, renowned gynecologist added, “In my practice, I frequently encounter women struggling with monthly pains and searching for effective relief. Many existing solutions fall short in terms of efficacy, longevity, and duration. There is a clear need for a period pain relief product that harmonizes the benefits of nature and scientific advancements, providing a reliable and enduring solution that allows women to continue their daily lives without disruption.”
Saridon® Woman represents Bayer’s commitment to advancing women’s health and wellness with its innovative formulation expertlydesigned for monthlypain relief. This milestone reflects Bayer’s commitment to empowering women through accessible healthcare solutions, promising to redefine discussions on menstrual healthand prioritize women’s overall well-being.
-Based on Press Release
