Mumbai: Brightcove today launched two new products, Brightcove CorpTV and Brightcove Marketing Studio at PLAY 2021, Brightcove’s global end-user conference.
Brightcove Marketing Studio™ is a new solution that gives marketers access to easily find, use, and repurpose video assets, which are costly to create and underutilized across marketing teams.
Marketing professionals have typically been forced to search multiple systems to find ideal videos for their initiatives, often lacking insight into which videos perform best or what useful assets actually exist. Technology complexity has been a major obstacle. And, although 3 out of 4 marketers say video is “important” or “central” to their content strategies, more than half say “unclear processes” or “technical constraints” prevent them from using video more. The cost of creating video assets is often high but with the changing needs of consumers and the remote workforce, video is critical to be able to connect with audiences on a much larger scale and be able to measure the return on investment.
Brightcove Marketing Studio provides role-based access to video assets through a team’s preferred social platforms, marketing automation, digital asset management, and content management tools.
Brightcove Marketing Studio features: – Intuitive and centralized video management: Puts everything marketers need at their fingertips, including full-length videos, social clips, and thumbnails. – Integration into existing workflows: Pulls video into the tools marketers use for easy discovery and implementation in email, social, partner, web, and event campaigns. – Smart search: Surfaces relevant videos for every initiative with smart tagging and recommendations based on topic, format, audience, and buyer stage. – Viewer intelligence: Provides insights into video performance and viewer engagement, displayed in intuitive dashboards or existing third-party analytics systems.
“Viewers retain 95% of a message when they watch it in a video compared to 10% when they read it in text and marketers who use video grow revenue 49% faster than non-video marketers,” said Brightcove CMO Jennifer Griffin Smith. “In today’s remote (and tomorrow’s hybrid) world it is a given that video enables us to boost brands, engage employees and build pipelines more efficiently.”
Video is an increasingly popular form of media consumption (a Forrester Report2 estimates it will make up 82% of all internet protocol traffic by 2022), therefore marketers must find ways to reach audiences across multiple platforms and devices. The Brightcove Marketing Studio allows marketers to utilize video content across their teams in systems they use daily to optimize content creation costs and drive greater results.
In the post-pandemic, highly virtual world, it is increasingly difficult to attract and keep audiences’ attention. To help organizations retain, engage, and grow audiences, Brightcove® today announced Brightcove CorpTV, a solution designed for companies to think and act like media brands. Brightcove CorpTV enables organizations to create channels similar to Netflix or Hulu that stream content to customers and employees and other target audiences, each with their own, audience-specific, content.
Brightcove CorpTV will help companies forge stronger connections with their customers, partners, and employees over any device, including connected TVs, by streaming branded stories, shows, case studies, demos, training content, speeches, panels, tech explainers, cause-related content, and entertaining diversions. Companies can even sell ad time, sponsorships, and premium content on their CorpTV channels.
With Brightcove CorpTV, brands will be able to consolidate video repositories, measure viewership, and maintain a continuous connection with their audiences. Viewers, as they do with their favorite streaming sites, will start their Brightcove CorpTV experience at a branded video gallery where they can investigate products, connect with peers, and develop an affinity to the streamer’s brand. Brightcove CorpTV can serve employee audiences the same way.
“Companies for the first time have an opportunity to cut through the noise, transcend static websites, and enthrall the people they want to connect with,” said Brightcove CMO Jennifer Griffin Smith. “The secret is thinking like a media company and engaging audiences, driving greater brand awareness, creating new revenue streams and brand loyalty. To see Brightcove CorpTV in action, check out the Brightcove PLAY TV app, Brightcove’s very own Brightcove CorpTV channel.”
