Mumbai: Britannia Bourbon, the iconic chocolatey biscuit, is taking dessert innovation to new heights with BourbonIT—India’s first-ever AI-powered recipe platform, powered by Google Gemini’s multimodal capabilities. With over 28,000 unique recipe submissions, the campaign has transformed Britannia Bourbon from a beloved biscuit into a key ingredient for extraordinary indulgence.
To elevate this chocolate-filled journey, Britannia Bourbon has appointed celebrated pastry chef and entrepreneur Pooja Dhingra as its Chief Tasting Officer. In her role, Pooja will handpick five winning Bourbon-inspired recipes and bring them to life, showcasing innovative creations like Bourbon-infused modaks and fusion cheesecakes.
As part of the campaign, the five grand prize winners will embark on an exclusive trip to Switzerland, while 20 additional participants will take home an iPhone.
Siddharth Gupta, General Manager – Marketing, Britannia Industries, expressed his excitement, “Britannia Bourbon has always stood for indulgence, and BourbonIT has amplified that experience by putting consumer creativity at its heart. The response has been phenomenal, with thousands of dessert lovers across the country reimagining Bourbon in ways we never imagined. Having Pooja Dhingra join us as Chief Tasting Officer brings an exciting new dimension to the campaign. Her expertise in crafting exquisite desserts will inspire even more creativity, and we can’t wait to see her bring these winning recipes to life.”
Sharing her enthusiasm, Pooja Dhingra said, “Desserts are all about creativity, and the BourbonIT platform has shown us just how innovative dessert lovers can be! I’ve been blown away by the incredible ideas people have come up with using Britannia Bourbon, and I’m excited to recreate the top five winning recipes. This is a celebration of indulgence, imagination, and the love for chocolatey goodness!”
