Mumbai: Britannia Marie Gold’s newly launched Avani Lekhara Special Edition pack celebrates India’s gold medalist, Avani Lekhara, with biscuits shaped like her Paris 2024 target. Each biscuit is intricately designed to replicate Avani’s winning shots, emphasizing both her skill and Britannia Marie Gold’s support for female empowerment. This historic initiative marks the first time an Indian athlete is featured on a biscuit pack, demonstrating Britannia Marie Gold’s commitment to inspiring women for generations.
Avani, India’s first female-athlete to win double gold at the Paris Games 2024 and Tokyo Games 2020, shared, “In shooting, perfection is measured in millimeters. I hope that by holding this biscuit, people understand the immense focus and precision it takes to win at the highest level. I’m honored that Britannia Marie Gold is celebrating this journey and inspiring young girls to aim high.”
Siddharth Gupta, General Manager, Marketing Britannia Industries, added, “Britannia Marie Gold has always stood for women’s empowerment, celebrating their resilience and ambition. Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.”
Javaad Ahmed and Teresa Sebastian, Creatives at Talented, emphasized, “By transforming the very shape of Britannia Marie Gold, we aim to offer India a powerful, tangible way to appreciate Avani’s feat. This campaign not only celebrates a pioneering athlete and furthers intersectional feminism but also highlights the underrepresented sport of Air Rifle shooting.”
Tanvi Gandhi, Director at Little Button Films, remarked, “Avani doesn’t just break records—she breaks perceptions. Through the film and this campaign, our target was to make an invisible challenge visible, and we’re proud to create a film that does justice to air rifle shooting’s quiet dynamism and to the superstar/supergal that is Avani Lekhara.”
The special edition pack of Britannia Marie Gold Avani Lekhara will be on Swiggy Instamart from 7 March, delivered within 10 minutes to Mumbai, Bangalore, and Hyderabad, making history accessible.
