Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Britannia to spend Rs 500 crore on new launches and product innovations

by MN4U Bureau
August 5, 2015
in Campaigns, Exclusive
Reading Time: 2 mins read
A A

Share Share ShareShare

Kolkata: Britannia Industries has lined up capital expenditure of Rs 500 crore this fiscal and it plans substantial investment in the next two-three years as well, chairman Nusli N Wadia said.

“We are going to spend our maximum ever on capital expenditure,” Wadia said, addressing shareholders during Britannia’s 96th annual general meeting in Kolkata on 4th August.

The Kolkata-headquartered food products company is also set to open a Rs 45-crore state-of-the-art research and development centre in Bengaluru by the end of the year, he said.

Britannia’s growth will be driven by new launches, based on innovation and renovation of its existing product pipeline which will be undertaken by the new R&D centre, he said.

Wadia said the company will put greater focus on food safety and expand its own manufacturing while increasing control on supply chain. “We have learned from the current crisis on food safety and ensured Britannia is not vulnerable to such factors,” he said. “It is more important now, considering there is not much control on raw materials and standards in India like everywhere else in the world.”

Instant noodles are under the scanner in India owing to concerns raised about their safety, forcing several companies to pull out their brands from the market after the government banned Nestle’s Maggi noodles.

Wadia said Britannia has been the number two food brand in India after Maggi. Britannia has also overtaken Parle in biscuits, he said.

“Our new launches are doing extremely very well, which is driving both increase in market share and profit,” he said.

Britannia announced its results for the quarter to June, reporting 67 per cent jump in net profit, compared to the year-ago period, to Rs 190 crore and 13% increase in revenue to Rs 2,018.9 crore.

“This has been one of the best results in the history of Britannia. The revenue CAGR in last two years has been around 12.6 per cent which too has been good considering the weaker market sentiments when other FMCG companies could not grow as much,” said Wadia.

Tags: BritanniaBritannia IndustriesBritannia to spend Rs 500 crorechairman Nusli N WadiaNusli N Wadia

RECENT POSTS

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect
Campaigns

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
0

Mumbai: Dettol has unveiled a new campaign for its flagship Dettol Antiseptic Liquid, reinforcing its legacy of protection through an...

Read moreDetails
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’
Campaigns

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
0

Mumbai: Arvind Limited’s retail arm, The Arvind Store, has launched a new campaign for its “Linen by Arvind” range, challenging...

Read moreDetails
Brands turn April Fool’s Day into high-impact engagement moment with creative, insight-led campaigns
Exclusive

Brands turn April Fool’s Day into high-impact engagement moment with creative, insight-led campaigns

April 2, 2026
0

April Fool’s Day has evolved into a strategic playground for brands to showcase creativity, cultural relevance, and digital agility. This...

Read moreDetails
Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia
Campaigns

Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia

April 2, 2026
0

Mumbai: Cheil India has unveiled a new campaign for Samsung’s Samsung Galaxy M17e 5G, bringing together nostalgia and high-octane motorbiking...

Read moreDetails
VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
Campaigns

VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’

April 2, 2026
0

Mumbai: VML India has unveiled a new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’, celebrating the...

Read moreDetails
Our marketing will move decisively from category communication to solution storytelling: Parul Mittal, Greenlam Industries
Exclusive

Our marketing will move decisively from category communication to solution storytelling: Parul Mittal, Greenlam Industries

April 2, 2026
0

Greenlam Industries, is a surface solutions brand. Mikasa has evolved into a single, unified identity that brings diverse interior solutions...

Read moreDetails

LATEST NEWS

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
People

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026
0

Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director & Chief Executive Officer, marking a key leadership transition for...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show
Advertising

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show

April 2, 2026
0

Mumbai: The Advertising Club has announced the appointment of Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy as Jury Chairs for...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

GOZOOP & YAAP Join Forces in One of India’s Largest Independent Agency Deals

GOZOOP & YAAP Join Forces in One of India’s Largest Independent Agency Deals

April 2, 2026
Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.