Mumbai: BSH Home Appliances Group, Europe’s largest home appliances manufacturer and one of the world’s leading companies in the sector today announced leadership changes at the helm of the organization with Mr. Gunjan Srivastava, Managing Director & Chief Executive Officer elevated as Head of BSH Region Asia-Pacific headquartered at Singapore.
Over the last five years, Gunjan has been instrumental in spearheading BSH India’s growth in a competitive consumer durables category by firmly establishing its three flagship brands – Bosch, Siemens and the most recently launched luxury brand – Gaggenau. Today, BSH India is a strong contributor to the company’s global vision and growth trajectory witnessing double digit growth as well as cementing the brand’s presence in new product segments. In his expanded role, Gunjan’s mandate will encompass running BSH’s business across the Asia-Pacific region including India, South East Asia, Australia and New Zealand.
Commenting on his new role at BSH, Gunjan Srivastava -Head of BSH Region Asia-Pacific said, “The last five years as BSH’s India head have been an enriching experience establishing its credentials as well as becoming the first triple brand player catering to varied customer segments, expanding/doubling our market footprint, fortifying our presence in established verticals as well as introducing new categories. I am excited to take on my new role and the incredible opportunities it brings, strengthening BSH brand and product presenceinthe APAC region. I wish Neeraj Bahl success as BSH India readies for its next phase of growth.”
The newly-appointed India head, Neeraj Bahl said, “Within a short span of time, BSH Household Appliances has become a strong brand bringing the best of German Engineering along with localized appliances for Indian consumers. With a unique three brand strategywith Bosch, Siemens and Gaggenau, the company’s robust manufacturing capabilities and innovative product portfolio, I am excited to carve the future of BSH India as well as reinvent and simplify daily lives of consumers across the country with a strong focus on India’s tier II & III cities as well.”
