National: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has launched a new campaign for Siemens featuring acclaimed actor Jim Sarbh. Titled “Effortless Entertaining: Be the Host, Not Just the Cook,” the campaign highlights Siemens’ iQ700 built-in oven and venting cooktop, showcasing how these innovative appliances simplify hosting by making cooking enjoyable and effortless.
The campaign’s core message is that “Siemens makes cooking effortless, so you can focus on the moments that matter.” It positions Siemens as the go-to brand for intelligent cooking solutions. The iQ700 series combines advanced technology with sleek design, seamlessly integrating into modern kitchens to elevate them into sophisticated spaces for entertaining.
Notable features of the iQ700 series include industry-first innovations like Individual Browning with AI, a built-in camera, and Home Connect integration, all aimed at providing a streamlined cooking experience. Whether preparing gourmet meals or hosting gatherings, Siemens’ smart solutions allow hosts to focus on creating memorable experiences rather than managing the kitchen.
Jim Sarbh, known for his distinctive charm and progressive roles, embodies the Siemens ethos perfectly. His appreciation for innovation and design aligns with the brand’s values, reinforcing Siemens’ position as a leader in luxury and modern living.
Pinaki Gupta, Head of Brand Marketing at BSH Home Appliances, said, “We are delighted to collaborate with Jim Sarbh, whose cultured persona and discerning taste align with Siemens’ sophisticated brand identity. Siemens is a strategic focus for us in India, and we are seeing a shift towards premiumisation. Our partnership with Jim allows us to deepen our connection with consumers who value exclusivity, exceptional quality, and the seamless blend of form and function.”
The initial response to the campaign has been overwhelmingly positive, with the collaboration post garnering over 1 million views and numerous appreciative comments since its launch. As digital media consumption rises, particularly among tech-savvy audiences, focusing on digital channels allows Siemens to engage effectively with its audience where they are most active.
As Siemens aims to expand its presence in India and cater to progressive consumers, this collaboration with Jim Sarbh is just one of many exciting initiatives planned for the future. The brand remains dedicated to delivering exceptional quality, smart technology, and innovation to enhance the luxury home experience for its customers.
Watch the full campaign here –
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