Bengaluru: BYJU’S, the world’s most valuable edtech company, has once again joined hands with superstar Shah Rukh Khan to unveil their new offering – “BYJU’S Classes” – to parents across the country through a new ad campaign. Launched alongside the much-awaited IPL 2020, the TVC highlights the importance of a personalized, after-school learning solution to help students learn effectively from the comfort of their homes.
Conceptualized and created by Spring, the ad campaign showcases the key features of ‘BYJU’S Classes’ through an informative, entertaining and humorous narrative. Shah Rukh Khan plays the role of a teacher to a group of parents and discusses the common worries they have regarding their children’s after-school tutoring needs. With the on-going pandemic impacting the education of students across the world, the series of ads also reiterates the need for students to have a viable home learning solution. The campaign aims at positioning ‘BYJU’S Classes’ as a timely solution that is redefining the concept of tuitions in an otherwise fragmented after-school tutoring market.
Commenting on the new TVC launch, Mrinal Mohit, Chief Operating Officer, BYJU’S said, “Our new TVC addresses the concerns parents have regarding their childrens’ after-school learning needs by putting the spotlight on the key features of ‘BYJU’S Classes’. As the world gears up to embrace the new normal, we believe that a child’s education and learning requirements need to be prioritised more than ever before and we have always introduced new solutions in a timely manner. By providing students with scheduled learning from the best teachers in India, one-on-one attention from dedicated mentors and instant doubt resolution, we believe that BYJU’S Classes is a holistic after school learning solution for students across the country. We are confident that our message combined with IPL’s immense popularity will certainly create the necessary awareness about the benefits of quality online learning solutions.”
Watch the new TVC here:
BYJU’S Classes Feat. Shah Rukh Khan:
