Saturday, December 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Cainiao gears up for 11.11 Global Shopping Festival with New Logistics Tech

by MN4U Bureau
October 30, 2018
in Featured, Marketing
Reading Time: 3 mins read
A A

Share Share ShareShare

Mumbai: Cainiao Smart Logistics Network (“Cainiao”) has upgraded its technology, bolstering its already market-leading cross-border and “New Logistics” capabilities.

Alibaba’s logistics unit is technologically equipped to handle even more than the 812 million orders during last year’s 11.11. In China, Cainiao has just opened a new robotic warehouse (video), expanded its Internet of Things (IoT) systems and built out its platform’s last-mile reach. For cross-border deliveries, containers and charter planes are ready to speed orders across the world. Overall, Cainiao’s network is stronger than it has ever been, linking 30 million square meters of warehousing worldwide and involving more than three million logistics personnel.

Cainiao’s constant improvements in efficiency and technology have steadily cut delivery times, year after year, even as the number of 11.11 order has surged. While nobody knows how many orders the festival will generate this year, Cainiao Vice President Ben Wang said the logistics company needs to keep upgrading systems, anticipating growth and seeking higher efficiency, because of customer expectations.

“It was only five years ago that parcel orders surpassed 100 million for the first time. Back then it took nine days to deliver the first 100 million parcels,” said Wang. “Last year, it took less than three days (2.8 days) to deliver the same number of parcels. Consumers increasingly want faster, better delivery, so that’s what we’re doing. This year, we’re striving to achieve a new high, leveraging the beauty of scale and technology.”

Technology Upgrade with IoT, Robotics and Big Data

While improvements in technology – particularly IoT and robotics – are evident across the entire delivery process, Cainiao’s new smart warehouse stands out. With 700 automated guided vehicles, or AGVs, the new warehouse is located in Cainiao’s first IoT Future Park, in the city of Wuxi in Jiangsu Province, and is the largest robotic smart warehouse in China.

The IoT technology in the warehouse can automatically direct AGVs to drive, load and unload. The system will plan the best routing for the AGVs to avoid collision and intelligently distribute parcels. 50% more orders can be fulfilled by the entire warehouse than that of a traditional one within the same time period.

Another noteworthy IoT advance this year is Cainiao’s “Sky Eye Program,” a cloud-based video-monitoring system that will be used by logistics partners Deppon, ZTO Express, YTO Express, STO Express, Best Express and Yunda Express for this year’s 11.11.

Sky Eye taps the cameras in logistics stations across the country and, using a combination of Computer Vision Technology and Cainiao’s algorithm, upgrades them into smart IoT devices to help delivery firms identify idle resources and abnormalities in the logistics process, send status updates to human operators in real-time and smooth out kinks in the system. According to Deppon, Sky Eye helped it improve efficiency by 15% during trials.

Cainiao is also helping with big data analysis for 15 major national express courier companies in preparation for 11.11. The data is used to effectively deploy manpower and transportation for 200,000 delivery stations, to maximize utilization and avoid bottlenecks, as well as managing inventories held locally.

From Cross-border to Last-Mile

Just as technology has improved significantly from last year, so has the capacity for cross-border logistics. To help international brands facilitate faster deliveries, Cainiao and its partners have prepared bonded warehouses covering over 1 million square meters nationwide, up more than 80% from last year. They’ll be used to store right goods at the closest warehouse to consumers in advance of 11.11, which will substantially cut the delivery time.

For Ali Express and Tmall World customers overseas, Cainiao has arranged 51 chartered flights to take goods to West Europe, Russia and Southeast Asia. As well, around 1,000 containers will take goods via sea freight to Southeast Asia and other destinations.

Preparations this year also reflect the changing demands of logistics in the “New Retail” era. It will be the first time goods ordered during 11.11 are delivered directly from stores to customers during the Festival, itself, sometimes within minutes. Short-distance delivery services will be available in over 280 cities.

“Cainiao is the logistics backbone of Alibaba’s New Retail strategy,” Wang said. “We are providing an online and offline, cross-platform supply-chain solution to merchants and enabling them to cut inventory costs, while increasing operating efficiency, especially around 11.11 – the busiest season of the year. Ultimately, consumers will enjoy a brand-new shopping experience, as delivery service will always be on-demand.”

Tags: Best ExpressCainiao Smart Logistics Network (“Cainiao”)DepponInternet of Things (IoT)market-leading cross-borderSTO Expressupgraded its technologyYTO ExpressYunda ExpressZTO Express“New Logistics”

RECENT POSTS

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Read moreDetails
Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values
Marketing

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

December 5, 2025
0

Mumbai: Pexpo, an Indian brand in sustainable steel bottle manufacturing, has announced a strategic partnership with the highly anticipated film...

Read moreDetails
PepsiCo introduces Red Rock Deli® in India, elevating gourmet snacking with sunflower oil craftsmanship
Marketing

PepsiCo introduces Red Rock Deli® in India, elevating gourmet snacking with sunflower oil craftsmanship

December 5, 2025
0

Mumbai: PepsiCo India has unveiled Red Rock Deli®, the globally loved Australian gourmet snack brand, now crafted in India for...

Read moreDetails
Signature Global names Imran Shaikh as GM – Marketing & Communication
Marketing

Signature Global names Imran Shaikh as GM – Marketing & Communication

December 5, 2025
0

Mumbai: Signature Global has announced the appointment of Imran Shaikh as its new General Manager – Marketing & Communication, reinforcing...

Read moreDetails
Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner
Marketing

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
0

MUMBAI: Uttar Pradesh Kabaddi League’s (UPKL), newest franchise, Gazab Ghaziabad, today announces actor Tusshar Kapoor as the team’s Co-owner. His...

Read moreDetails
OnePlus names Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini, and Nitanshi Goel as brand ambassadors
Marketing

OnePlus names Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini, and Nitanshi Goel as brand ambassadors

December 5, 2025
0

Bangalore: OnePlus India has announced six of India’s most dynamic performers—Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.