Mumbai: Cairo Pubblicità, a company of the Cairo Communication group which holds the marketing and commercial rights of Torino FC, has renewed an important partnership with CEAT Limited – one of India’s main tyre manufacturers – and the granata Club for the 2020/21 and 2021/22 seasons.
With this partnership, CEAT will continue to be Torino FC’s Official Tyre Partner.
CEAT International, which stands for Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) was first established in 1924 in Turin as a producer of telephone and railroad cables. In 1982, Gruppo RPG acquired the CEAT Tyre’s brand in India and in 1990 renamed the group CEAT Ltd.
Amit Tolani, Chief Marketing Officer of CEAT Tyres LTD, commented: “We are extremely proud to extend our relationship with Torino Football Club, one of Italy’s most prestigious and historical Clubs. This collaboration has been high-yielding for the brand CEAT thanks to its fortified presence in Italy. The renewal will only continue to further expand our presence and position our products into the global markets.”
Andrea Ancora, Vice General Manager of Cairo Pubblicità, stated: “We are very happy to announce the renewal of our partnership with CEAT seeing that this collaboration has brought great things to both parties”.