Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 26 against week 25. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
This week we see major changes in position, with the Ministry of Health &Family Welfare leading the category followed by Vanish Oxi Action that is still standing strong on the 2nd spot. For the 3rd spot, we have Clinic Plus Shampoo, and the last two spots in this category are secured by new entrants that are Ponds White Beauty &Sunsilk Black Shine.
Most Watched:
This week we see a lot of changes in this category, with Tide Plus Extra Powder leading the category followed by previous week’s leader Tide Ultra on the 2nd spot. We have Ariel that made a move up from being on the 5th spot last week and by achieving the 3rd spot this week, while Vicks 3 in 1 and Head & Shoulders Dandruff are the two new contenders on this list.
Most Liked:
New entrant Lizol leads the category followed by the previous week’s leader AarogyaSetu App on the 2nd spot. Cadbury’s Dairy Milk Chocolate, SUN Pharmaceutical, and Unicharm MamyPoko Pants are the 3 new entrants this week in this category.
This week for the Most Liked category we have all new 5 new entrants; they are Amazon Prime Video, Lizol, Cadbury Daily Milk Silk, Ponds Dream Flower, and Sunfeast Dark Fantasy Chocofills.
