MUMBAI: Campus a sports and athleisure brand has unveiled its first-ever mixed reality print ad. As part of its ‘Move Your Way’ campaign, this initiative blends physical print media with digital interactivity. The goal is to redefine consumer engagement and bridge the gap between traditional advertising and modern technology.
The ad, launched across eight cities— Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune — invited readers to scan a QR code to unlock an immersive experience. Once scanned, the sneakers came alive on the screen followed by brand ambassador Vicky Kaushal, who spoke about his favourite pair of Campus shoes. This interactive experience culminates in a direct link to the Campus Shoes website, where consumers can browse and shop.
Prerna Aggarwal, Chief Innovation Officer, Campus Activewear said, “Our first-ever mixed reality print ad reflects Campus Shoes’ commitment to embracing technology to enhance consumer experiences. By integrating mixed reality with traditional print, we are creating immersive and meaningful interactions for consumers who are truly phygital, tech-driven, and looking to explore footwear that helps define their unique, authentic selves. It’s a step forward in connecting with our audience in innovative and impactful ways.”
Campus Shoes added that it is reaffirming its commitment to staying ahead of the curve and catering to the tech-savvy, style-conscious visual consumers of today. This forward-thinking approach it said highlights its mission to blend innovation with accessibility, providing customers with an experience that combines the convenience of digital shopping with the personal touch of interactive storytelling.
