Chennai: Kavach…Kaali Shaktiyon Se (aka) Kavach that was launched on Colors, as a replacement for Nagini, is set to speak Tamil on Vijay TV titled as “Mayamohini” from 5th September.
The channel has Strategically pitched it in its 7:00 to 7:30 PM time band that will be aired on every Monday to Saturday. With this, Vijay TV is aiming to pull in maximum fiction audience from the market leader Sun TV that airs News during this time band.
It was a long standing strategy of the competitors of Sun TV, trying to attract fiction and Non News TG audience from Sun TV towards their channels. It seems Vijay TV also launched Maya mohini at 7:00 PM time band with this strategy and wanting to build a ladder effect to other prime time shows.
It is also understood that the massive success of Nagini on Sun TV Network GEC channels and the audience attraction towards stories based on myths and folklore, prompted Vijay TV to look towards the HSM Market and grab “Kavach…Kaali Shaktiyon Se, that was launched to carry the baton of being No. 1 show from Nagini on Hindi GEC Colors.
However, the big question here is, will Vijay TV be able to see the kind of miraculous success that Sun TV Network channels enjoyed from Nagini…? The answer has its own doubts…!!!
If we compare the success of Nagini and Kavach on Colors. Performance of Kavach was antonymous to Nagini as it started off as the market topper due to the marketing hype and fallen out of Top 5 shows in the HSM market with-in three weeks. Whereas, Nagini opened moderately and went on to become the chart topper till the end.
Moreover, Colors is pulling down Kavach on 25th September 2016 by the end of its 32nd episode of 45 minutes each. Going by this it might be a short sprint steroid pulled by Vijay TV to counter the growing might of Zee Tamil that is posing constant threat to its No. 2 Tamil GEC status that was remaining undisturbed for many years.
Kavach (Mayamohini on Vijay TV) is a finite paranormal thriller series with the story of love, passion and obsession. Drawing evil from its grave to possess a pure soul in an epic battle against good, the show delves into the lives of a loving couple – Paridhi and Rajbir, and his fanatical lover Manjulika’s unfulfilled soul with a concept of love turning into an evil obsession that holds the power and ability to completely take over a person’s existence.
Kavach…Kaali Shaktiyon Se will see two types of love – an all-consuming obsessive love that draws Manjulika to Rajbir even after her death, and a selfless strong-willed love that empowers Paridhi to protect Rajbir from dark elements. The Show was produced by Balaji Telefilms which also produced Nagini.