New Delhi: In a strategic move to reinforce its purpose-driven brand narrative, Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has announced the onboarding of India’s premier fast bowler Jasprit Bumrah — exclusively represented by RISE Worldwide — and his partner, celebrated sports presenter Sanjana Ganesan, as brand ambassadors.
The partnership is deeply aligned with the brand’s core philosophy of being a ‘Promises Ka Partner’ — a dependable ally supporting customers as they plan, protect, and pursue their life goals. It seeks to mirror the values of trust, responsibility, and commitment exemplified by both Jasprit and Sanjana — both in their professional achievements and personal lives.
Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, commented on the announcement, “Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage. At Canara HSBC Life Insurance, we take pride in being a trusted partner in our customers’ financial journey through life’s uncertainties. Our philosophy of being a ‘Promises Ka Partner’ reflects this commitment in how we engage with all our customers. Jasprit and Sanjana embody this ethos in a way that feels both natural and inspiring. Jasprit’s consistency and quiet resilience mirror the trust our customers place in us. Sanjana brings with her a voice of credibility, and connection — traits that are foundational to how we communicate as a brand. Together, they help bring our brand to life in a way that’s authentic, relevant, and deeply aligned with the people we aim to serve.”
Jasprit Bumrah shared his thoughts on the association, stating, “I believe that every promise you make — whether on the field or in life — comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase. That’s why partnering with Canara HSBC Life Insurance feels like a natural fit. They understand the value of showing up for people, consistently — just like a true partner should.”
Sanjana Ganesan added, “To me, being a partner means being dependable — not just when it’s convenient, but when it truly counts. That’s what drew me to Canara HSBC Life Insurance and their ‘Promises Ka Partner’ philosophy. It reflects the way Jasprit and I live our lives: planning with care, leaning on each other, and preparing for what lies ahead. I’m proud to lend my voice to a message that is so relevant and real in the current context.”
With Jasprit’s reputation as one of India’s most dependable athletes and Sanjana’s respected presence in the global cricketing ecosystem, the duo brings with them a unique blend of consistency, clarity, and connection. Their personal and professional journeys make them a natural fit for a brand that aims to stand by its customers at every life stage.
The company announced that it will soon roll out a series of integrated campaigns and storytelling-led initiatives built around this partnership — targeting digitally native millennials, emerging affluent families, and other key customer segments.
