New Delhi: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has unveiled a new three-part digital film series to usher in the New Year, focusing on moments of reflection, evolving responsibilities, and the promises people make to themselves and their loved ones as life progresses.
Launched during December, the campaign uses slice-of-life storytelling to move beyond conventional New Year resolutions and instead highlight a more thoughtful transition—from individual aspirations to collective responsibility. Through warm, relatable narratives, the films portray how priorities naturally shift across different stages of life.
Each short film centres on a distinct persona. The first follows a young working mother revisiting her 2025 resolutions, only to realise how her world has expanded beyond personal goals, prompting her to consider life insurance as a conscious step towards family security. The second film captures a newly married couple during a Christmas Secret Santa exchange, where light-hearted banter evolves into a meaningful conversation about planning their shared future. The third film features a fitness-driven young influencer whose New Year routine at the gym is gently reframed through his father’s grounded advice, reinforcing the idea of securing tomorrow before focusing on the present.
Across all three stories, life insurance is introduced organically, emerging from lived experiences rather than urgency-driven messaging. The narratives emphasise foresight, care, and responsibility as integral parts of personal growth.
Through this New Year digital campaign, Canara HSBC Life Insurance reinforces its commitment to supporting individuals and families as their priorities evolve. The initiative aligns with the brand’s ‘Promises Ka Partner’ philosophy, underscoring its role in standing alongside customers as they plan for what matters most.
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