Seven shortlists from India are in the fray for a metal in the Sustainable Development Goals category of the ongoing Cannes Lions International festival of Creativity 2023.
In shortlists for the category announced 21 June, Leo Burnett with four shortlists – all for work on PepsiCo Lay’s – leads the Indian hunt.
Other entrants in the race for an SDG Lion are Dentsu Creative, VMLY&R / VMLY&R Commerce and FCB Interface Mumbai / FCB Sao Paulo.
The shortlisted entries are:
- ‘Lay’s Smart Farm’ by Leo Burnett Mumbai / Cropin Bengaluru (2)
- ‘The Biochar Project by Lay’s’ by Leo Burnett Mumbai (2)
- ‘The Everything Book’ for Vedantu e-Learning by Dentsu Creative Gurgaon
- ‘Suvidha Centre’ for Unilever by VMLY&R / VMLY&R Commerce Mumbai
- ‘Tr for Teacher’ for Navneet by FCB Interface Mumbai / FCB Sao Paulo
Winners of the Sustainable Development Goals Lions will be announced on 23 June.
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