Mumbai: Celebrating the occasion of Father’s Day, Canon India, one of the leading digital imaging brands in the country, brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments. Understanding the sentiment of father being the first superhero to their children, Canon India took the initiative to recreate the magical moments from their lives where he was dearly missed, and gift them back a joyous moment that would have been lost in the pages of time.
The campaign which was launched on June 10th, a week prior to Father’s Day, and ran across Facebook, Twitter and Instagram for a span of 8 days, featured teaser videos that showed the audience how Canon India would make it possible to recreate the missed magical memories for the users. The campaign also featured a digital video titled ‘Memories Recaptured’ which took audiences through the story of a 10-year-old who missed her father’s presence on one of her birthdays. The recreation of the daughter’s birthday with the presence of the father took viewers back in time to experience the precious moments shared between the father and daughter. The video was well received by the users, garnering over a million views. The main phase of the campaign went live on 13th June 2019 with the online contest receiving 500 entries, across the aforementioned social media platforms. The campaign successfully achieved an engagement of 0.9 million across Facebook, Twitter and Instagram reaching out to 7.5 million users.
Speaking about Father’s Day celebrations, Kazutada Kobayashi, President & CEO, Canon India said, “With an intent to ensure customer delight, I am optimistic that our Father’s Day campaign was successful in delivering smiles to our consumers, through our efforts to celebrate a momentous and special day in every individual’s life. Through ‘Memories Recaptured’ campaign, we have taken yet another step to propagate the concept of ‘Click and Print’, thereby enhancing the imaging culture in the country. I appreciate the users for their hearty participation and hope that our fans and followers will continue to keep the spirit of clicking and preserving memories alive.”
Highlighting the campaign, Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India said, “We at Canon India believe that the relationship between a father and a child are an integral part of every family. We also firmly believe that memories are best captured by cameras and relived by printing and keeping them alive. Through this campaign, we wanted to highlight the importance of this emotional bond by bringing alive the magic of missed memories and milestone events for fathers and recreating those special moments.”
Furthermore, Canon encouraged the audience to share some prized moments from their lives which their father missed, on their social media platforms and tagging Canon India. Canon presented 5 lucky individuals with the most interesting stories, the opportunity to recreate those missed moments and bringing back to life the magical experience of the occasion with their father.
Campaign Link:
https://www.facebook.com/128718407158444/posts/2481816601848601/
Agency Credentials:
Name of the agency: Dentsu Webchutney
Creative Lead: Vishal Sagar
