CarDekho Group, has elevated its EVP of Marketing Charu Kishnani to the position of Group Chief Marketing Officer (CMO).
She has been with CarDekho since its inception 15 years ago and served in diverse capacities. Kishani, who started her career as an intern at the company, will now head marketing for the group, including CarDekho, BikeDekho, InsuranceDekho, Rupyy and Zigwheels.
Kishnani said, “I am truly honored and excited to take on the role of Chief Marketing Officer for CarDekho Group. In an era where job-hopping is considered a growth strategy, I chose a different path with a firm belief that loyalty, adaptability and personal disruption can lead to exemplary career growth and impact. Just as I did, young professionals can also discover profound learning and growth opportunities within their organisation should they be willing to outgrow themselves and pursue bolder challenges. I am deeply grateful for the support of my family and my colleagues at the CarDekho Group for being a part of this exciting journey.”
Amit Jain, CEO and Cofounder, CarDekho Group, said, “Charu has been an invaluable part of the organisation and has shown complete dedication and exceptional strategic approach to the roles assigned to her. Charu’s elevation as the CMO of the Group aligns with the organisation’s vision of honouring, safeguarding and reciprocating the trust that our leaders and stakeholders place in us by growing together!”
Kishnani has been a key driver in marketing campaigns like “Badhte India Ka Bharosa,” “Bharosa Karke Dekho” and “Sapna Re” that positioned CarDekho Group as a reliable and convenient choice for consumers in the automotive industry, informed a company statement.
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