New Delhi: In a major development poised to redefine outdoor and transit advertising in India, CASHurDRIVE, a transit media and green OOH branding company, has entered an exclusive partnership with Everest Fleet, a prominent commercial vehicle operator backed by Uber. This collaboration will roll out India’s largest tech-enabled transit media network, integrating data-driven advertising across more than 20,000 vehicles nationwide.
Everest Fleet, known for its wide-ranging footprint in urban and electric mobility, operates a robust network of cabs and EVs across key cities such as Delhi, Mumbai, Kolkata, Chennai, and Hyderabad. This partnership provides CASHurDRIVE with exclusive rights to offer branded advertising on these vehicles, transforming them into high-visibility, mobile advertising platforms.
From cab wraps and in-cab screens to rooftop installations and experiential roadshows, brands will now gain access to innovative, data-backed formats powered by real-time audience analytics, geolocation data, and performance insights. This creates a powerful blend of creativity and precision for advertisers seeking to engage with urban audiences on the move.
Aditya Kapoor, Head, Supply and Electrification, Uber India and South Asia, noted, “We’re excited about this partnership between Everest Fleet and CASHurDRIVE. It brings new possibilities for brands through smarter use of transit media and technology. We see strong potential in what this collaboration can deliver.”
Siddharth Ladsariya, Founder of Everest Fleet, added: “Our mission has always been to leverage mobility intelligently. Partnering with CASHurDRIVE enables us to introduce innovative advertising solutions that benefit brands and enhance the overall customer experience by offering added value.”
Raghu Khanna, Managing Director of CASHurDRIVE, remarked: “This is more than just a fleet partnership—it’s a chance to reimagine how brands connect with people on the move. With exclusive access to such a large and premium fleet, we’re creating a new kind of visibility that’s dynamic, mobile, and deeply rooted in everyday urban life.”
This collaboration underlines CASHurDRIVE’s continued focus on sustainable and technology-led outdoor advertising, offering brands not just exposure, but meaningful engagement through smarter targeting, higher recall, and better ROI.
