Connected TV goes mainstream, reaches 166 million monthly viewers: Kantar Media Compass
Mumbai: Connected TV (CTV) has emerged as a mainstream viewing platform in India, reaching 166 million monthly viewers aged 15 ...
Tag: South Asia
Dentsu names Ajay Gupte as Chief Operating Officer, South Asia
Mumbai: Dentsu has appointed Ajay Gupte as Chief Operating Officer for South Asia as the marketing and communications network sharpens ...
Accor appoints Amit Malik as Vice President – People & Culture, South Asia
Mumbai: Accor has announced the appointment of Amit Malik as Vice President –People & Culture, South Asia. In this role, ...
Technology is a double-edged sword that makes it easier and more complex at the same time to win and grow today: Narayan Devanathan, dentsu
India’s advertising industry is undergoing a structural transformation, moving beyond a simple shift from traditional to digital media and entering ...
TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study
Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a ...
Digital Ad Spends Cross ₹71,000 Crore, Seen Touching ₹98,000 Crore by 2027: dentsu report
Mumbai: India’s advertising industry is undergoing a structural transformation, moving beyond a simple shift from traditional to digital media and ...
70% Indians said that the 2025 Union Budget met their expectations, largely due to tax reliefs: Kantar
Mumbai: Indians are heading into the Union Budget 2026 with a more pragmatic and cautious outlook, shaped by inflationary pressures, job ...
WPP Media crafts India’s first ‘Fourth Wall’ TV integration for Alpenliebe Gold
Mumbai: WPP Media, led by Wavemaker, has executed a first-of-its-kind ‘fourth wall’ television integration for Alpenliebe Gold, marking a new ...
Kobalt signs global publishing alliance with Madverse Music Group of India
Delhi: Kobalt, an independent music publisher, has announced a new global publishing partnership with Madverse Music, an India-based, tech-driven music ...
CASHurDRIVE and Everest Fleet join forces to launch India’s Largest Tech-Driven Transit Media Network
New Delhi: In a major development poised to redefine outdoor and transit advertising in India, CASHurDRIVE, a transit media and ...
