Ad-Tech

Mumbai: WPP and Adobe have announced an expansion of their long-standing global partnership to deliver integrated, AI-powered marketing solutions for...

Gurugram: As television consumption in India becomes increasingly digital and on-demand, brands are exploring ways to combine the immersive impact...

Mumbai: Amazon Ads has launched its Model Context Protocol (MCP) Server in open beta, signalling a major infrastructure shift within...

Chennai: Redis, a fastest real-time data platform, has announced the appointment of Abhoy Kumar Sarkar as Country Manager & Managing...

India: As artificial intelligence platforms begin testing advertisements and sponsored recommendations within conversational interfaces, marketers are reassessing how influence operates in...

MUMBAI: MakeMyTrip, an online travel company, today announced that it will collaborate with OpenAI to deepen AI-led travel discovery and...

Mumbai: Komerz Ltd., a global commercial growth company operating across marketing, commerce and distribution, has acquired marketing measurement and attribution...

Mumbai: Taboola has announced the expansion of its leadership team with the appointment of Krishan Bhatia as Chief Business Officer,...

Mumbai: Sapphire Media has been appointed as the Marketing Concessionaire for CTV Scale, marking a strategic move to strengthen India’s...

New Delhi: KreditBee, an online credit solution provider, has strengthened its customer communication framework through a strategic partnership with Truecaller....