Ad-Tech
DoubleVerify and Roku collaboration strengthens CTV ecosystem against fraudulent traffic
Mumbai: DoubleVerify, a software platform for media quality verification and performance optimization, and Roku, Inc. (“Roku”) (NASDAQ: ROKU), today announced...
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Dailymotion Advertising strengthens global video strategy with launch of Agentic AI platform Ray
Mumbai: Dailymotion Advertising, the video marketing suite developed by Dailymotion, has announced the launch of Ray, its new Agentic AI...
Read moreDetailsDoubleVerify launches DV AI Verification™ to help advertisers manage AI interactions and avoid low-quality content
Mumbai: DoubleVerify, a software platform for media quality verification and ad performance optimization, has announced DV AI Verification™, a new...
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IAS and Snap expand global partnership to strengthen ad transparency and measurement on sponsored Snaps
New Delhi: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the expansion of...
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LS Digital launches SynapseSync to enable privacy-safe, omnichannel marketing measurement
Mumbai: LS Digital, an integrated Digital Business Transformation (DBT) company, has announced the launch of SynapseSync under its DataQuark vertical...
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Quickads secures $1.7 million seed funding to build AI-powered advertising OS
Mumbai: Quickads, a next-generation ad intelligence and creative automation platform founded by ex-executives from Accenture, McKinsey, and Ogilvy, has announced...
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Excellent Publicity appoints a 14-year-old CEO for a day to celebrate 14th anniversary
MUMBAI: When most companies turn 14, they celebrate with cake and confetti. Excellent Publicity decided to celebrate with curiosity, courage,...
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Mobavenue appoints Ben John to its Advisory Board
Mumbai: Mobavenue, a global AI-powered AdTech and Consumer Growth company, has announced the appointment of Ben John, VP Engineering, Microsoft...
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Meta’s Q3 Results Highlight WhatsApp’s Rising Role in Revenue Mix
Meta’s latest quarterly earnings underscore a clear trend — messaging is fast becoming the company’s next major growth engine. In...
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TheFifth.AI launches to bridge strategy-execution gap in marketing and consumer consulting
Gurugram: TheFifth.AI, a new-age marketing transformation and consumer consulting firm, has officially launched with the aim of bridging the long-standing...
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