Bengaluru: Amagi Media Labs Limited, a cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution and monetisation in the global broadcasting and streaming ecosystem, has announced the successful listing of its equity shares on Indian stock exchanges BSE and NSE, becoming the first company of its kind to do so.
Amagi operates as the only end-to-end, AI-enabled cloud platform in the video category of the Media and Entertainment (M&E) industry, positioning itself as an industry cloud for broadcasters and streaming platforms worldwide. The company is also the largest cloud-native software solutions provider in cloud playout for the broadcasting and streaming industry, based on FY25 revenues.
The company’s initial public offering (IPO), which opened on January 13, 2026 and closed on January 16, 2026, saw strong investor participation across categories, reflecting confidence in Amagi’s differentiated, technology-led business model and its long-term growth potential.
Speaking at the listing ceremony, Baskar Subramanian, Co-Founder, Managing Director & Chief Executive Officer, Amagi Media Labs Limited, said, “Amagi’s public listing is just the beginning. From a global cloud transformation standpoint, we are still in the very early stages—less than 10% of the media ecosystem has migrated to the cloud and 90% is yet to transform. At the same time, streaming has emerged as the single largest growth lever across the industry worldwide.”
He added, “Amagi’s growth strategy is guided by the ‘Win, Expand, Extend’ framework as a structured strategy framework for vertical SaaS companies. We shall continue to invest in product innovation and technology and harness Amagi Intelligence to drive innovation across our platform. We shall leverage domain expertise to expand into new geographies and strategically pursue acquisitions and partnerships. We shall scale profitably through disciplined capital allocation in order to enhance value for stakeholders and shareholders.”
Amagi plans to utilise ₹5,500.64 million of the net proceeds from the fresh issue primarily towards investments in technology and cloud infrastructure, deployed in phases until fiscal 2028. A portion of the proceeds will also be allocated to funding inorganic growth through unidentified acquisitions and for general corporate purposes.
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited and Avendus Capital Private Limited acted as the book running lead managers to the public issue.
