Ad-Tech

MUMBAI: HCLTech, a global technology company, has been selected by Salesforce to be part of its Agentforce Partner Network. As...

Mumbai: In a groundbreaking milestone for the media industry, the Media Rating Council (MRC) has officially accredited Nielsen's Big Data...

Mumbai: Bangalore-based generative AI startup NeuralGarage has been selected as one of the five finalists in the “Entertainment, Media, Sports...

Hyderabad: Meltwater has unveiled its new office in Hyderabad, marking a significant milestone in its global expansion strategy. This new...

New Delhi: Cielo Ecom has secured the E-commerce and social media mandate for Apple Baby India, a leading brand in...

A recent report from the DV Fraud Lab has revealed a significant increase in General Invalid Traffic (GIVT) rates during...

At CES 2025, Amazon Ads introduced a generative AI tool for Amazon Marketing Cloud (AMC) that simplifies SQL query creation,...

New Delhi: Integral Ad Science has announced the launch of its groundbreaking AI-driven Total Media Performance™ (TMP) solution. This innovative...

Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools...

New Delhi: Integral Ad Science (IAS), a global leader in media measurement and optimization, has unveiled its latest innovation, Quality...