New Delhi: The Mavericks, an integrated marketing communications firm, and AVDS, a creative transformation company, have announced a strategic partnership aimed at delivering a more comprehensive suite of services spanning strategic communications, creative brand strategy and employer branding.
The collaboration brings together The Mavericks’ integrated influence capabilities and AVDS’ expertise in creative brand strategy and employer branding, enabling clients of both firms to access a wider and more cohesive offering. Through this partnership, The Mavericks will expand its portfolio to include creative brand strategy and employer branding services for existing and prospective clients, while AVDS will strengthen its offering with integrated marketing communications capabilities.
Founded in 2018, The Mavericks has built its practice on integrated communications rooted in public relations, working with leaders and challenger brands to build, protect and grow reputation as strategic capital. AVDS, established in 2003, has spent over two decades transforming organisations, brands, people and spaces through creativity and human-centered thinking. Together, the two firms aim to offer clients a more complete solution across communications, creative strategy, design and employer branding.
The partnership is anchored in a long-standing relationship between the two organisations and their founders. Arun Verma of AVDS and Chetan Mahajan of The Mavericks share a friendship of close to fifty years, while the two firms have collaborated closely over the past seven years, supporting each other and their clients. Both organisations also emphasize a shared cultural philosophy centred on fewer but deeper relationships, respect for craft and discipline, and a people-first approach to all engagements.
Commenting on the partnership, Arun Verma, Founder, AVDS, said, “Great work has always begun with people. In The Mavericks we have found a partner who shares that belief and brings the discipline of integrated communications to it. Together we can do more for the brands and the people we serve.”
Chetan Mahajan, Founder and CEO, The Mavericks, added, “This is a partnership of values before capability. AVDS brings a creativity and craft we deeply admire, and our clients will be the first to benefit. We have always grown by choosing fewer and deeper relationships, and this is exactly that kind of choice.”
The partnership takes effect immediately. Both firms will continue to operate independently while collaborating on opportunities where a combined offering delivers greater value to clients.
