Advertising

National: Team Pumpkin has secured the social media mandate for Lavie, strengthening the agency’s portfolio in the fashion and lifestyle...

New York: The One Club for Creativity has officially opened entries for the 2026 edition of the ONE Asia Creative...

New Delhi: Binge Labs has secured the end-to-end social media mandate for Mumbai Tech Week 2026, one of India’s prominent...

Mumbai: The debate between large and small agencies is often overrated, as great work ultimately depends on people rather than...

Mumbai: In addition to the keynote sessions and panel discussions, Day three also featured a keynote on Micro and Macro...

Mumbai: Relevance matters more than reach in today’s attention economy, especially when influencing modern buying committees across CMOs, CFOs, CEOs,...

Mumbai: Platform metrics should be treated as tools, not the final measure of brand success. Measurement in advertising is ultimately...

MUMBAI: The biggest difference between agencies and in-house teams is culture. The relationship between brands and agencies should function like...

Mumbai: Day 3 of Goafest 2026 brought together some of the advertising, marketing, media, and technology industry’s leading voices for...

Mumbai: India’s advertising, media and communications fraternity came together at Goafest 2026 to felicitate Prasoon Joshi on his appointment as...